Bourbon Heritage Month is in September. Business owners and marketers looking to celebrate Bourbon Heritage Month can leverage this special occasion as an opportunity to promote their products and services. 

In this article, you’ll explore creative ideas to commemorate the month, such as collaborating with local bourbon distilleries or introducing exclusive promotions and offers. 

Additionally, you’ll discover effective social media strategies and hashtags to maximize your marketing endeavors during this month-long celebration. With these valuable insights, businesses can capitalize on Bourbon Heritage Month and connect with a broader audience of bourbon enthusiasts worldwide.

bourbon heritage month

When is Bourbon Heritage Month?

Bourbon Heritage Month is celebrated in September. During this dedicated month, bourbon enthusiasts and businesses alike come together to honor the rich history and cultural significance of bourbon in the United States. 

It is a time when distillers, restaurants, bars, and retailers often organize special events, tastings, and promotions to highlight the unique qualities of this beloved American whiskey. Bourbon Heritage Month offers a fantastic opportunity for people to deepen their appreciation for bourbon and for businesses to engage with their customers through various celebratory activities.

History of Bourbon Heritage Month

Bourbon Heritage Month has its roots in the celebration of America’s native spirit, bourbon whiskey, and its deep historical significance. The designation of September as Bourbon Heritage Month was the result of a joint effort between the U.S. Congress and the Kentucky Distillers’ Association (KDA).

In 1964, the U.S. Congress passed a resolution that recognized bourbon whiskey as a “distinctive product of the United States.” This resolution acknowledged the unique production process and ingredients used in making bourbon, cementing its status as a symbol of American craftsmanship and tradition. 

However, it wasn’t until September 2007 that the Senate officially declared September as National Bourbon Heritage Month, following a bill sponsored by Senator Jim Bunning of Kentucky.

The KDA played a significant role in advocating for this national recognition. Being at the heart of bourbon production, Kentucky holds a special place in the industry’s history and contributes heavily to its legacy. With the establishment of Bourbon Heritage Month, the KDA aimed to raise awareness about the cultural, economic, and historical importance of bourbon not only in Kentucky but also across the entire United States.

During Bourbon Heritage Month, various events and celebrations take place throughout the country. Distilleries open their doors for tours, special releases are unveiled, and bourbon-related festivals attract enthusiasts from all over. 

The month has become an opportunity for businesses, restaurants, bars, and retailers to showcase their passion for bourbon and engage with consumers through tastings, promotions, and educational experiences.

Over the years, Bourbon Heritage Month has grown in popularity, both domestically and internationally. It has not only become a time to appreciate the craft and artistry of bourbon production but also a celebration of the shared history and cultural heritage that surrounds this iconic American spirit. 

Today, Bourbon Heritage Month continues to thrive as a beloved annual tradition, promoting a deeper understanding and love for bourbon whiskey among enthusiasts and newcomers alike.


How to Celebrate Bourbon Heritage Month

As we delve into the spirited festivities of Bourbon Heritage Month, it’s an opportunity for both individuals and businesses to partake in a variety of celebratory activities. With bourbon’s rich history and cultural significance in the United States, there are myriad ways to honor and appreciate this distinctive spirit. 

Let’s explore some creative ideas for individuals and businesses to make the most of Bourbon Heritage Month.

For individuals:

  • Visit a local bourbon distillery: Experience first-hand the art of bourbon-making with a distillery tour.
  • Organize a bourbon tasting: Invite friends or family for a home tasting experience to sample and learn about different bourbons.
  • Participate in bourbon festivals or events: Look for local or virtual bourbon-themed festivals or events to partake in the celebrations.
  • Cook with bourbon: Incorporate bourbon into your cooking or baking for a unique flavor profile.
  • Read up on bourbon history: Deepen your appreciation of bourbon by reading books or watching documentaries about its rich heritage.

For businesses:

  • Host bourbon tasting events: Organize in-person or virtual tasting sessions for customers.
  • Collaborate with local distilleries: Work with local bourbon producers for special promotions or events.
  • Offer special bourbon-themed menus: For restaurants and bars, consider offering special menus featuring bourbon-infused dishes or cocktails.
  • Conduct educational workshops: Host workshops educating customers about the history, production, and tasting notes of bourbon.
  • Use social media: Promote Bourbon Heritage Month through social media campaigns, using hashtags like #BourbonHeritageMonth to engage with a wider audience.

As Bourbon Heritage Month comes to a close, it’s not just about the celebration of a single spirit. It’s about embracing a shared cultural heritage, appreciating the art of bourbon-making, and fostering a sense of community among enthusiasts. 

Whether you’re an individual diving into the world of bourbon or a business seeking to engage with customers, there’s always a unique and exciting way to celebrate Bourbon Heritage Month. Here’s to making it a memorable one.

Social Media Post Ideas for Bourbon Heritage Month

As the digital world intertwines with the spirited celebrations of Bourbon Heritage Month, businesses have a golden opportunity to connect with their audience through captivating social media posts. With bourbon enthusiasts eager to engage and learn more about this iconic American spirit, crafting compelling and creative content is key to standing out in the online realm. In this section, we’ll explore a range of social media post ideas that businesses can leverage to join the Bourbon Heritage Month festivities and leave a lasting impression on their followers.

Social Media Post Ideas for Businesses for Bourbon Heritage Month:

  • Bourbon 101 Series: Share educational posts detailing the bourbon-making process, the significance of different barrels, or the characteristics of various bourbon styles.
  • Behind-the-Scenes Content: Offer sneak peeks into your distillery or establishment, highlighting the craftsmanship that goes into producing or serving bourbon.
  • Bourbon Pairing Recommendations: Suggest delectable food pairings with different bourbon varieties to elevate the culinary experience for your audience.
  • Customer Spotlights: Feature photos or testimonials from customers enjoying bourbon at your venue or while using your products.
  • Bourbon Trivia and History: Engage followers with fun bourbon trivia or fascinating historical facts about the spirit’s origin and evolution.
  • Mixology Tutorials: Share videos or step-by-step guides on creating unique bourbon cocktails, inspiring followers to get creative with their drinks.
  • Bourbon Giveaways: Organize exciting contests or giveaways that encourage user participation and reward winners with bourbon-related goodies.
  • Influencer Collaborations: Partner with bourbon enthusiasts or influencers to amplify your Bourbon Heritage Month message and reach a broader audience.
  • Bourbon Quotes and Memes: Share witty or inspiring quotes about bourbon, or create lighthearted bourbon-themed memes that resonate with followers.
  • Virtual Tastings: Host live or pre-recorded virtual tastings, allowing customers to join in from the comfort of their homes and interact with your experts.

Incorporating these engaging social media post ideas during Bourbon Heritage Month will not only foster a stronger connection with your audience but also showcase your passion for bourbon and position your business as a go-to destination for enthusiasts. 

Embrace the digital sphere with enthusiasm, and let the celebrations unfold with every compelling post you share. Cheers to a remarkable Bourbon Heritage Month on social media!

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Hashtags to Use During Bourbon Heritage Month

In the ever-expanding landscape of social media, hashtags have become a powerful tool for enhancing discoverability, fostering engagement, and uniting like-minded communities. As we embark on the celebratory journey of Bourbon Heritage Month, leveraging the right hashtags becomes crucial to effectively connecting with bourbon enthusiasts, businesses, and influencers worldwide. These carefully chosen tags can amplify the reach of your content, enabling it to resonate with a broader audience of bourbon lovers. 

In this section, we’ll explore a selection of impactful hashtags to utilize throughout Bourbon Heritage Month, ensuring that your posts find their way to the hearts and screens of bourbon enthusiasts everywhere.

Hashtags to Use on Social Media for Bourbon Heritage Month:

  • #BourbonHeritageMonth
  • #BourbonCelebration
  • #BourbonHistory
  • #BourbonCulture
  • #BourbonLove
  • #BourbonEnthusiast
  • #BourbonLovers
  • #BourbonTasting
  • #BourbonExperience

As you employ these impactful hashtags in your Bourbon Heritage Month posts, remember that they act as virtual gateways, leading enthusiasts to the rich tapestry of content you have to offer. A well-crafted hashtag strategy can amplify your presence, spark conversations, and strengthen your online bourbon community. 

So, whether you’re a bourbon aficionado sharing your love for the spirit or a business seeking to connect with an engaged audience, harness the power of hashtags to make Bourbon Heritage Month an unforgettable digital celebration. Raise your glasses and let the hashtags lead the way to a spirited and memorable month!

For the complete list of holidays to celebrate on social media in September, visit

Gift Ideas for Bourbon Heritage Month

As Bourbon Heritage Month rolls around, what better way to celebrate the occasion than by surprising the bourbon enthusiasts in your life with thoughtful and delightful gifts? Whether they are seasoned bourbon connoisseurs or new to the world of this iconic American spirit, there are plenty of amazing gift ideas to make their Bourbon Heritage Month truly special. 

In this section, we’ll explore five remarkable gift options that are sure to elevate their appreciation for bourbon and leave a lasting impression during this spirited celebration.

Gift Ideas for Bourbon Heritage Month:

  • Bourbon Tasting Set: Curate a selection of premium bourbon samples, complete with tasting notes and a tasting glass, allowing recipients to explore new flavors and profiles.
  • Bourbon Barrel-Aged Treats: Opt for bourbon-infused chocolates, candies, or gourmet snacks aged in bourbon barrels, offering a unique gastronomic experience.
  • Bourbon Accessories: Consider gifting bourbon-related accessories like engraved whiskey glasses, bourbon stones, or a stylish bourbon-themed flask.
  • Bourbon Books and Art: Delight them with captivating books on bourbon history or art prints depicting iconic bourbon scenes and distilleries.
  • Bourbon Subscription Box: Treat them to a subscription box that delivers new and exciting bourbon-related products, such as mixers, cocktail recipes, and unique merchandise, to their doorstep.

With these five remarkable gift ideas, you can show your admiration for bourbon enthusiasts, making Bourbon Heritage Month a time of joy, appreciation, and camaraderie. 

Whether they enjoy sipping bourbon in the comfort of their home or reveling in the bourbon culture, these thoughtful gifts will undoubtedly enhance their experience and foster a deeper love for America’s native spirit.

As Bourbon Heritage Month takes center stage in September, the celebration of America’s native spirit extends beyond this dedicated month with various other holidays and occasions that pay homage to bourbon’s rich history and cultural significance. 

These related holidays offer additional opportunities for bourbon enthusiasts and businesses to come together, further immerse themselves in the world of bourbon, and appreciate the diverse aspects of this beloved spirit. In this section, we’ll explore a collection of other holidays closely linked to Bourbon Heritage Month, each offering its unique flair to the celebration of bourbon.

National Bourbon Day: Celebrated before Bourbon Heritage Month, this day recognizes bourbon as an integral part of American culture and encourages enthusiasts to indulge in their favorite bourbon drinks.

Repeal of Prohibition Day: This historic day commemorates the end of Prohibition in the United States in 1933, which allowed the legal production and sale of alcoholic beverages, including bourbon.

Kentucky Bourbon Festival: Held in Bardstown, Kentucky, this annual festival attracts bourbon lovers from around the world, featuring bourbon tastings, music, food, and various bourbon-related events.

World Whisky Day: While not exclusive to bourbon, this international celebration encompasses all types of whisky, providing an opportunity for bourbon enthusiasts to join a global community of whisky lovers.

National Bourbon Whiskey Day: On this day, bourbon enthusiasts raise their glasses to honor the spirit and appreciate its legacy in American history and culture.

As Bourbon Heritage Month intertwines with these related holidays, the fervor for bourbon only grows stronger, fostering a deeper connection among enthusiasts and businesses alike. 

Each of these occasions brings unique experiences and opportunities to explore the nuances of bourbon, deepen knowledge, and celebrate the craftsmanship and artistry that go into producing this exceptional American spirit. 

Together, they create a mosaic of celebrations that span the year, ensuring that the love for bourbon remains alive and thriving throughout all seasons. 

For more holidays, download our free calendar with over 1,000 fun and unique holidays to celebrate this year. Head to to grab your free copy!

Future Dates for Bourbon Heritage Month

2024September 1Sunday
2025September 1Monday
2026September 1Tuesday
2027September 1Wednesday
2028September 1Friday
2029September 1Saturday

Frequently Asked Questions

When is Bourbon Heritage Month?

Bourbon Heritage Month is celebrated annually in September. It is a month-long celebration dedicated to honoring the rich history and cultural significance of bourbon whiskey in the United States.

What is the history of Bourbon Heritage Month?

Bourbon Heritage Month originated from a joint effort between the U.S. Congress and the Kentucky Distillers’ Association (KDA). In 1964, bourbon whiskey was recognized by Congress as a distinctive product of the U.S. Later, in September 2007, the Senate officially declared September as National Bourbon Heritage Month through a bill sponsored by Senator Jim Bunning of Kentucky. This designation aimed to celebrate bourbon’s unique production process and its contribution to American craftsmanship and tradition.

How can businesses celebrate Bourbon Heritage Month?

Businesses can celebrate Bourbon Heritage Month by organizing special events such as bourbon tastings, collaborating with local distilleries for exclusive releases or promotions, offering bourbon-themed menus or cocktails, hosting educational workshops about bourbon, and leveraging social media to engage with bourbon enthusiasts using relevant hashtags like #BourbonHeritageMonth.


For business owners, celebrating Bourbon Heritage Month presents a golden opportunity to engage with a passionate and enthusiastic audience while showcasing their dedication to the craft of bourbon. 

By embracing the spirit of this iconic American celebration, businesses can create captivating experiences for their customers, such as hosting bourbon tastings, collaborating with local distilleries, and offering unique bourbon-themed promotions. 

Utilizing social media with carefully curated posts and hashtags will amplify their reach and connect with a wider audience of bourbon enthusiasts worldwide. Moreover, the month-long festivities provide a chance to forge lasting connections with customers, establish their business as a go-to destination for bourbon aficionados, and leave a lasting impression that extends beyond the celebration itself. 

By embracing the spirit of Bourbon Heritage Month, businesses can raise their glasses to not only the legacy of bourbon but also to a successful and fulfilling engagement with their valued customers. 

Cheers to a month of spirited celebrations and a prosperous future for all bourbon-loving businesses!

Celebrate this special day with us, and don’t forget to download our free holiday calendar for more fun and unique holidays to celebrate this year!

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