Indigenous Peoples’ Day is typically celebrated on the second Monday of October each year. Entrepreneurs and marketing professionals interested in commemorating Indigenous Peoples’ Day can leverage this significant occasion as a platform to enhance the visibility of their offerings; within this piece, you will uncover creative concepts to observe the day, including collaborating with local Indigenous artisans or introducing exclusive deals and incentives.

Additionally, you will gain insights into crafting social media content and employing relevant hashtags to optimize your promotional endeavors on this day. Armed with these valuable suggestions, businesses can effectively embrace Indigenous Peoples’ Day while extending their outreach to a broader international clientele.

indigenous peoples' day

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When is Indigenous Peoples’ Day?

Indigenous Peoples’ Day is typically observed on the second Monday of October. This day honors and recognizes the rich cultures, histories, and contributions of Indigenous peoples around the world. 

It is a celebration of resilience, activism, and a commitment to promoting understanding and awareness of Indigenous issues and rights. 

The choice of the second Monday of October often coincides with the Columbus Day holiday in the United States, offering an alternative perspective on the historical events and their impact on Indigenous communities.

History of Indigenous Peoples’ Day

Indigenous Peoples’ Day emerged as a counter-celebration to Columbus Day, a holiday that historically celebrated Christopher Columbus’s arrival in the Americas. 

The origins of Indigenous Peoples’ Day can be traced back to the 1970s when Indigenous activists and organizations began advocating for a day that recognized and honored the diverse cultures and contributions of Native American and Indigenous communities. 

The first official Indigenous Peoples’ Day was established in 1989 in South Dakota, thanks to the efforts of Indigenous leaders and activists. 

Over the years, more cities and states across the United States adopted the holiday, with many choosing to observe it on the same day as Columbus Day, which falls on the second Monday of October. 

The intent behind Indigenous Peoples’ Day is to acknowledge the histories, cultures, and ongoing struggles of Indigenous peoples while promoting reconciliation and fostering a deeper understanding of the challenges they have faced throughout history. 

This shift reflects a broader recognition of the need to confront the negative impacts of colonization and to celebrate the resilience and achievements of Indigenous communities worldwide.


How to Celebrate Indigenous Peoples’ Day

As Indigenous Peoples’ Day gains prominence as a day of cultural recognition and reflection, both individuals and businesses have a unique opportunity to engage meaningfully and contribute to the celebration. 

This section offers a range of ideas tailored for both groups, aimed at fostering appreciation for Indigenous cultures, promoting education, and supporting Indigenous communities.

Ideas for Individuals:

  • Educational Workshops: Attend local workshops, lectures, or virtual events that highlight Indigenous histories, traditions, and contemporary issues.
  • Read Indigenous Authors: Spend the day reading literature written by Indigenous authors, exploring their perspectives and stories.
  • Support Indigenous Artists: Purchase art, crafts, and products from Indigenous artists and artisans, both online and at local markets.
  • Visit Museums and Exhibits: Explore Indigenous-focused exhibits and museums to learn more about their heritage and contributions.
  • Culinary Exploration: Try Indigenous cuisines by cooking traditional recipes or dining at Indigenous-owned restaurants if available.
  • Land Acknowledgment: Begin meetings or gatherings with a land acknowledgment to recognize the Indigenous peoples whose ancestral lands you are on.
  • Support Indigenous Causes: Contribute to Indigenous-led organizations or initiatives working for cultural preservation, environmental protection, and social justice.
  • Attend Virtual Gatherings: Participate in virtual events like storytelling sessions, panel discussions, and cultural performances organized by Indigenous groups.
  • Language Learning: Learn and appreciate Indigenous languages through online courses, apps, or tutorials to help preserve linguistic diversity.
  • Outdoor Activities: Spend time in nature while learning about Indigenous relationships with the land through guided hikes or nature walks.

Ideas for Businesses:

  • Collaborative Partnerships: Partner with Indigenous artists, creators, or entrepreneurs for special product collaborations that highlight their work.
  • Educational Campaigns: Share informative content about Indigenous histories and cultures through your company’s social media platforms and website.
  • Donations and Fundraising: Allocate a percentage of sales or profits from a designated period to Indigenous-focused charities or initiatives.
  • Indigenous Menu or Products: If applicable, offer Indigenous-inspired menu items or products, giving customers a chance to explore Indigenous flavors and craftsmanship.
  • Speaker Series: Host virtual discussions featuring Indigenous leaders, activists, and scholars to educate your audience on Indigenous issues.
  • Cultural Workshops: Organize workshops or webinars with Indigenous educators to raise awareness and understanding within your workforce.
  • Employee Engagement: Encourage employees to engage with Indigenous Peoples’ Day through reading lists, discussions, or volunteering opportunities.
  • Art and Design: Decorate your business space with Indigenous art or create Indigenous-themed displays to promote cultural visibility.
  • Community Involvement: Participate in local Indigenous Peoples’ Day events or collaborate with Indigenous community organizations on initiatives.
  • Scholarships or Grants: Establish scholarships or grants that support Indigenous students pursuing education or projects related to their culture.

As we celebrate Indigenous Peoples’ Day, embracing these ideas can help individuals and businesses honor the diverse histories, traditions, and contributions of Indigenous communities. By engaging thoughtfully and respectfully, we can collectively contribute to the recognition and upliftment of Indigenous voices and cultures.

Social Media Post Ideas for Indigenous Peoples’ Day

In the digital age, social media provides a powerful platform for raising awareness and fostering conversations about important cultural observances like Indigenous Peoples’ Day. 

Crafting thoughtful and engaging social media posts allows businesses to honor Indigenous communities and share meaningful insights that promote understanding and appreciation.

Social Media Post Ideas for Businesses:

  • Spotlight Indigenous Creators: Feature Indigenous artists, musicians, authors, or activists on your social media channels to amplify their voices and contributions.
  • Historical Facts and Stories: Share lesser-known historical facts, stories, or achievements of Indigenous peoples to educate your audience.
  • Land Acknowledgment: Post a respectful land acknowledgment that recognizes the Indigenous peoples on whose land your business operates.
  • Quote from Indigenous Leaders: Share impactful quotes from Indigenous leaders, scholars, or activists that resonate with the spirit of the day.
  • Highlight Indigenous-Owned Businesses: Showcase Indigenous-owned businesses and their products, fostering support within your audience.
  • Interactive Quizzes: Create quizzes or polls that challenge your followers’ knowledge about Indigenous cultures and history.
  • Book and Film Recommendations: Suggest books, documentaries, or films by Indigenous creators that offer insights into their experiences and perspectives.
  • Behind-the-Scenes: Offer a glimpse into your business’s efforts to support Indigenous causes, such as collaborations or donations.
  • Cultural Artifacts: Share images of Indigenous art, crafts, or artifacts with educational captions that provide context.
  • Language and Phrases: Teach and celebrate Indigenous languages by sharing common phrases or words along with their meanings.
  • Educational Infographics: Design infographics that visually communicate key facts, statistics, or cultural information about Indigenous communities.
  • Employee Stories: Feature stories or interviews with Indigenous employees, highlighting their contributions and experiences.
  • Virtual Event Promotion: Promote virtual events, webinars, or workshops related to Indigenous Peoples’ Day.
  • Interactive Storytelling: Use Instagram or Facebook Stories to tell short, interactive stories that highlight cultural traditions or achievements.
  • Call to Action: Encourage followers to take action, such as donating to Indigenous-focused organizations or learning more about specific issues.

With these social media post ideas, businesses can play a vital role in fostering awareness and respect for Indigenous Peoples’ Day. By using the power of social media to share knowledge, honor Indigenous cultures, and promote meaningful engagement, companies can contribute to a wider dialogue that respects and values the contributions of Indigenous communities.

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Hashtags to Use During Indigenous Peoples’ Day

In the realm of social media, hashtags serve as powerful tools to amplify messages, enhance visibility, and connect individuals and businesses with shared interests and causes. 

When commemorating an occasion as significant as Indigenous Peoples’ Day, employing relevant and respectful hashtags can help extend the reach of your posts, foster community engagement, and contribute to meaningful conversations.

Hashtags to Use on Social Media for Indigenous Peoples’ Day:

  • #IndigenousPeoplesDay
  • #HonoringIndigenousVoices
  • #RespectIndigenousCultures
  • #IndigenousPride
  • #CelebrateIndigenous
  • #NativeHeritage
  • #IndigenousRights
  • #CulturalRecognition
  • #SupportIndigenousArtists
  • #LandAcknowledgment
  • #IndigenousWisdom
  • #DiverseTraditions
  • #IndigenousSolidarity
  • #PreserveIndigenousCulture
  • #NativeHistory
  • #IndigenousEmpowerment
  • #LearnAboutIndigenous
  • #IndigenousIdentity
  • #IndigenousLivesMatter
  • #StrengthInCommunity

By strategically incorporating these hashtags into your social media posts for Indigenous Peoples’ Day, you can tap into a wider online discourse, engage with communities, and contribute to raising awareness about the importance of recognizing and honoring Indigenous cultures and contributions. As you join in using these hashtags, you play an integral role in promoting a global dialogue that celebrates diversity, respects heritage, and fosters a deeper understanding of Indigenous issues.

For the complete list of holidays to celebrate on social media in October, visit

Gift Ideas for Indigenous Peoples’ Day

As Indigenous Peoples’ Day offers a unique opportunity to celebrate and appreciate the rich cultures and histories of Indigenous communities, considering thoughtful gift ideas can be a meaningful way to honor this occasion. 

Whether you’re looking to support Indigenous artisans or share educational resources, these gift ideas can convey your respect and recognition for the significance of this day.

Gift Ideas for Indigenous Peoples’ Day:

  • Indigenous Artwork: Gift a piece of Indigenous art, such as a painting, sculpture, or print, that captures the essence of Indigenous cultures and perspectives.
  • Books by Indigenous Authors: Select books written by Indigenous authors that explore themes of heritage, identity, history, or contemporary issues.
  • Handcrafted Jewelry: Choose jewelry handcrafted by Indigenous artisans, often infused with cultural symbols and materials that hold deep meaning.
  • Cultural Workshops: Give the gift of knowledge by enrolling someone in an online workshop or class that delves into Indigenous histories, traditions, or languages.
  • Indigenous Fashion and Apparel: Opt for clothing or accessories designed by Indigenous fashion creators, promoting cultural pride and awareness.

Indigenous Peoples’ Day provides an ideal occasion to express admiration and respect for Indigenous cultures through thoughtful gift-giving. By considering these diverse gift ideas, you contribute to the celebration of Indigenous heritage and encourage others to engage with the invaluable contributions of Indigenous communities. Each gift becomes a symbol of your commitment to cultural recognition and understanding.

Indigenous Peoples’ Day stands as a significant moment to honor and recognize the contributions of Indigenous communities worldwide. 

Beyond this observance, there are other holidays and events that underscore the importance of Indigenous cultures, histories, and rights. These occasions offer additional opportunities to learn, celebrate, and support Indigenous voices.

National Aboriginal Day (Canada): Celebrated on June 21st, this Canadian holiday recognizes and celebrates the cultures and contributions of Indigenous peoples across the country.

Waitangi Day (New Zealand): Observed on February 6th, this day commemorates the signing of the Treaty of Waitangi between the British Crown and Māori chiefs in 1840, marking New Zealand’s founding document.

National Indigenous Peoples Day (Australia): Held on the first Friday in July, this Australian observance honors the diverse cultures, languages, and achievements of Aboriginal and Torres Strait Islander peoples.

Native American Heritage Month (United States): Taking place throughout November, this month-long celebration acknowledges the rich heritage, history, and contributions of Native American and Alaska Native communities.

Maori Language Week (New Zealand): Held annually in July, this week encourages the use and revitalization of the Māori language, fostering cultural pride and connection.

Aboriginal and Torres Strait Islander Sunday (Australia): Celebrated on the first Sunday in July, this day is dedicated to recognizing and acknowledging the spiritual and cultural contributions of Indigenous communities.

Samhain (Celtic Tradition): Celebrated on October 31st to November 1st, this ancient Celtic festival intersects with Indigenous beliefs in some regions, offering a chance to explore cultural connections.

These related holidays and events, like Indigenous Peoples’ Day, play a crucial role in fostering global awareness, understanding, and respect for Indigenous cultures, histories, and rights. By commemorating these occasions, we contribute to a broader acknowledgment of the diversity and significance of Indigenous communities across the world.

For more holidays, download our free calendar with over 1,000 fun and unique holidays to celebrate this year. Head to to grab your free copy!

Future Dates for Indigenous Peoples’ Day

2023October 9Monday
2024October 14Monday
2025October 13Monday
2026October 12Monday
2027October 11Monday
2028October 9Monday
2029October 8Monday

List of ideas for Indigenous Peoples’ Day:

  • Interviews with Indigenous Activists: Conduct interviews with Indigenous activists, leaders, artists, or scholars who can provide insights into the significance of Indigenous Peoples’ Day and the ongoing struggles and triumphs of Indigenous communities.
  • Historical Timeline: Create a timeline that highlights key historical events and milestones related to Indigenous Peoples’ Day, showcasing the progression of its recognition and the growth of Indigenous rights movements.
  • Personal Reflections: Share personal reflections or stories from individuals who have participated in Indigenous Peoples’ Day celebrations, emphasizing how the holiday has impacted their understanding of Indigenous cultures and histories.
  • Spotlight on Indigenous Innovations: Highlight Indigenous innovations in various fields such as sustainable practices, technology, medicine, and arts, underscoring the valuable contributions Indigenous communities make to society.
  • Educational Resources: Provide a curated list of books, documentaries, websites, and online courses that offer in-depth knowledge about Indigenous cultures, histories, and contemporary issues, encouraging further learning beyond the holiday.


Incorporating Indigenous Peoples’ Day into your business’s agenda isn’t just about a one-day celebration; it’s an opportunity to cultivate meaningful connections, foster awareness, and promote genuine inclusivity. By embracing the ideas shared in this article – whether through collaborations with Indigenous artists, educational initiatives, or socially conscious marketing strategies – business owners can play an integral role in acknowledging the value of Indigenous cultures, supporting Indigenous communities, and contributing to a more just and equitable society. As you engage with Indigenous Peoples’ Day, remember that the actions you take today can resonate well into the future, leaving a positive and lasting impact on both your business and the wider community.

Celebrate this special day with us, and don’t forget to download our free holiday calendar for more fun and unique holidays to celebrate this year!

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