International Beer Day is celebrated worldwide on the first Friday of August and will be held on August 4th, 2023. Business owners and marketers looking to celebrate International Beer Day can take advantage of this special holiday as an opportunity to promote their products and services. In this article, you’ll discover fun ideas to celebrate the holiday, such as offering beer tastings or running unique promotions and discounts.
You’ll also learn about social media posts and hashtags to make the most of your marketing efforts on this day. With these helpful tips, businesses can make the most of International Beer Day and reach a larger global customer base.
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When is International Beer Day?
International Beer Day is celebrated on the first Friday of August each year. In 2023, International Beer Day will take place on August 4th. This holiday was created in 2007 to recognize and celebrate beers from all around the world, with people coming together to raise a glass to enjoy their favorite brews. On this day, businesses can use the holiday as an opportunity to promote their products and services while giving customers a day of fun.
History of International Beer Day
International Beer Day was first created in 2007 by a group of beer-loving friends from California, USA. Initially, the holiday was only celebrated in cities across America, but soon spread to countries around the world. On this day, people come together to raise a glass and celebrate beers from all over the world.
How to Celebrate International Beer Day
Celebrating International Beer Day is all about coming together and sharing delicious brews from around the globe. Whether you are an individual looking for ideas to mark this special day or a business wanting to capitalize on this holiday, there are plenty of ways to join in the festivities. From beer tastings and unique promotions to social media posts, there is so much potential for businesses to make the most of International Beer Day.
Ideas for Individuals:
- Host an international beer-tasting night with friends and family. Try different beers from different countries and see who can identify the origin of each brew.
- Visit your local brewery or bar and try something new. Many establishments offer seasonal and specialty beers to enjoy on International Beer Day.
- Purchase a gift for someone who likes beer, such as craft beer glasses or apparel from their favorite brewery.
- Create a beer-themed trivia night. Have teams compete to answer questions about different styles of beer and the countries they come from.
- Attend a virtual beer festival or tasting event online. Many breweries are running special events on International Beer Day for customers to join in the fun from home.
- Check out beer subscription services and have monthly boxes delivered to your door.
Ideas for Businesses:
- Run promotions and discounts on select beers on International Beer Day.
- Organize brewery tours or tasting events with local breweries.
- Partner with other businesses in the beer industry to offer unique experiences, such as food pairing nights or beer-making classes.
- Host a beer-tasting event at your store or restaurant to introduce customers to new brews.
- Offer discounts and promotions for customers that purchase a certain amount of beer.
- Create special beer-themed packages or gift baskets for customers to enjoy.
- Use social media to post about International Beer Day, tagging local breweries and using themed hashtags.
International Beer Day is an excellent opportunity for businesses to promote their products and services while giving customers a day of relaxation and enjoyment. With these helpful tips, businesses can make the most of International Beer Day and reach a larger global customer base. So raise a glass this year on August 4th to celebrate and honor beers from all around the world!
Social Media Post Ideas for International Beer Day
Social media is an excellent way to spread the word about International Beer Day and gain more customers. With creative posts, businesses can use social media to join in on the celebrations and promote their products or services. From encouraging followers to share photos of their favorite beers to hosting virtual beer festivals, there are plenty of fun ideas for businesses to get involved in International Beer Day. Here are some ideas for businesses to consider when creating their social media posts:
- Encourage followers to post photos of themselves with a beer.
- Share interesting facts about different beers from around the world and encourage followers to comment with their favorites.
- Host virtual beer tastings or festivals and let followers participate from home.
- Create special beer-themed promotions for customers who follow your business on social media.
- Invite followers to join a discussion about their favorite beers and breweries.
- Post videos of employees enjoying a beer or talking about different styles of beer.
Using creative and engaging posts, businesses can spread the word about International Beer Day while promoting their products or services. With these ideas, businesses can join in on the celebration and increase customer engagement on social media. Cheers!
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Hashtags to Use During International Beer Day
Hashtags are an important part of any social media post and can be especially useful for businesses during International Beer Day. Incorporating appropriate hashtags into posts helps increase visibility and engagement with customers. With the right hashtag, businesses can join in on conversations about craft beer, new breweries, or special promotions around International Beer Day. Here are some helpful hashtags for businesses to use during International Beer Day:
- #InternationalBeerDay
- #CraftBeer
- #BeerDay
- #BeersOfTheWorld
- #BeerTasting
With the use of these hashtags, businesses can join in on conversations while promoting their products or services. By using hashtags like these, businesses can get involved in conversations and make sure their posts are seen by the right people.
For the complete list of holidays to celebrate on social media in August, visit angiegensler.com/august-holidays
Gift Ideas for International Beer Day
International Beer Day is a great opportunity for businesses to show customers how much they appreciate them by offering special gifts and promotions. From discounts on beer sampler boxes to custom-crafted beer glasses, there are plenty of fun and unique gift ideas businesses can offer during International Beer Day. Here are some ideas to get you started:
- Give a craft beer-making kit. Who doesn’t want to make their own beer?
- Offer a discount on a beer sampler box featuring beers from various countries.
- Sell custom-crafted beer glasses with the business’ logo or design.
- Give away free beer buckets filled with your company’s favorite beers.
- Create gift baskets with different snacks and treats to pair with different beers.
- Partner up with a local brewery to offer discounts on beer tours or tastings.
With these ideas, businesses can show their customers how much they appreciate them while also driving sales and increasing customer loyalty. By offering creative gifts and promotions around International Beer Day, businesses can create an unforgettable experience for their customers.
Other Holidays Related to International Beer Day
Although International Beer Day is the official day to celebrate beer worldwide, there are a number of other holidays related to this occasion. Whether it’s exploring new flavors or enjoying old favorites, these days give businesses the opportunity to create engaging content and special promotions related to beer.
National Beer Day is celebrated every year on April 7 in the United States. It’s a day to celebrate beer and all of its glory! On this day, businesses can create content around their own unique beers or collaborate with local breweries to host special events or promotions. Additionally, National Beer Day could be used as an opportunity to spotlight local craft beers or offer special discounts on beer flights. For businesses, National Beer Day provides the chance to connect with customers and showcase their products in an engaging way. It’s also a great way to build relationships with other breweries and create lasting connections within the beer industry.
American Craft Beer Week takes place every year from May 16-22. This week celebrates the craft beer industry and all of the unique flavors brewing in America’s pubs, taprooms, and breweries. On American Craft Beer Week, businesses can host special events or tastings featuring different craft beers from around the country. They can also offer discounts on beer flights or samplers and use this week as an opportunity to spotlight local breweries. By celebrating American Craft Beer Week, businesses can show their appreciation for craft beer while connecting with customers and building relationships within the craft beer industry.
National IPA Day is celebrated every year on the first Thursday of August. This holiday is dedicated to India Pale Ales, one of the most popular beer styles in the world. On this day, businesses can create content around their own unique IPAs or collaborate with local breweries to host special events or promotions. Additionally, National IPA Day could be used as an opportunity to spotlight local craft IPAs or offer special discounts on beer flights. For businesses, National IPA Day provides the chance to connect with customers and showcase their products in an engaging way. It’s also a great way for beer lovers to expand their horizons and explore new styles of this beloved beverage.
These holidays are great opportunities for businesses to increase their customer engagement and spread the word about International Beer Day. With creative content and special promotions, businesses can show their customers how much they appreciate them and create an experience that they won’t forget.
For more holidays, download our free calendar with over 1,000 fun and unique holidays to celebrate this year. Head to angiegensler.com/holiday-calendar to grab your free copy!
Future Dates for International Beer Day
| Year | Date | Day |
|---|---|---|
| 2023 | August 4 | Friday |
| 2024 | August 2 | Friday |
| 2025 | August 1 | Friday |
| 2026 | August 7 | Friday |
| 2027 | August 6 | Friday |
| 2028 | August 4 | Friday |
| 2029 | August 3 | Friday |
Different Styles of Beer
To celebrate International Beer Day, it’s important to know the different types of beer and their unique flavor profiles. There are many styles of beer spanning from light ales to dark stouts, each with its own unique flavor characteristics. Here is a guide to some popular styles of beer:
- Pale Ale- Pale ale is an amber-colored beer that has a sweet, malty flavor and a subtle hoppy finish.
- Lager- A light, crisp style of beer, lagers have a clean taste and refreshing finish.
- IPA (India Pale Ale)- IPAs are known for their intense hop flavor and aroma. The bitterness can be quite strong, though some IPAs are also characterized by a sweet, fruity taste.
- Porter- Porters are dark ales with a complex flavor profile. They have notes of chocolate and coffee, with a subtle hint of roasted malts.
- Stout- Stouts are darker in color than porters and tend to be more full-bodied. You’ll find flavors of roasted coffee, chocolate, and sometimes a hint of fruitiness.
Now that you know the different styles of beer, it’s time to celebrate International Beer Day! Enjoy responsibly!
Conclusion
International Beer Day provides business owners and the general public with a great opportunity to celebrate beer’s cultural significance. With its growing popularity, this holiday is an ideal time for businesses to host special events or promotions related to beer while connecting with customers in an enjoyable and memorable way.
By utilizing creative marketing strategies such as offering discounts on beer, organizing fun activities like beer tastings, or even providing free samples of craft brews, businesses can capitalize on this special day to increase customer engagement and ultimately boost their sales. So make sure to mark your calendars for International Beer Day and celebrate the delicious beverage with family, friends, and customers alike!
Celebrate this special day with us, and don’t forget to download our free holiday calendar for more fun and unique holidays to celebrate this year!
