NATIONAL M&M DAY – October 13, 2023

National M&M Day is celebrated on October 13th. For business owners and marketers aiming to commemorate National M&M Day, there’s a chance to leverage this unique occasion as a platform to boost their offerings; within this piece, you’ll uncover enjoyable concepts for observing the holiday, like collaborating with nearby confectionery shops or introducing exclusive deals and cost savings, along with grasping the suitable social media updates and hashtags to amplify your promotional endeavors on this day, equipping businesses to maximize National M&M Day and connect with a broader national clientele.

national m&m day

*Disclosure: This post contains affiliate links. If you make a purchase using one of these links, I may receive a small commission. Please know that I only recommend products I have used and that I sincerely think will help your business.

When is National M&M Day?

National M&M Day is observed annually on October 13th. It’s a day dedicated to celebrating these iconic and beloved colorful chocolate candies that have been enjoyed by people of all ages for decades. 

On this day, people often indulge in M&M candies, share them with friends and family, and participate in various events and promotions centered around these delicious treats. 

Whether you’re a fan of the classic milk chocolate M&Ms or prefer the wide range of flavors and varieties now available, National M&M Day is the perfect opportunity to satisfy your sweet tooth and join in the festivities.

History of National M&M Day

National M&M Day, celebrated annually on October 13th, marks a significant date in the history of these iconic chocolate candies. 

The history of M&M’s dates back to the early 1940s when Forrest Mars Sr., the founder of Mars, Inc., sought to create a solution to the problem of chocolate melting in the hands of soldiers during World War II. 

Inspired by British “Smarties,” he teamed up with Bruce Murrie to develop a coated chocolate candy with a hard shell that resisted melting. The name “M&M” stands for “Mars & Murrie,” signifying the collaboration between the two founders.

The candies gained popularity rapidly due to their convenient and durable nature, and their association with military rations bolstered their reputation. 

Over the years, M&M’s evolved beyond their original milk chocolate variety, introducing various flavors, colors, and limited-edition versions. National M&M Day was established to honor the enduring appeal of these candies and the joy they bring to people’s lives.

The celebration of National M&M Day includes various activities such as special promotions by retailers, contests, and social media campaigns. 

People use the day as an opportunity to reminisce about childhood memories associated with M&M’s and to create new ones by sharing these treats with friends and family. 

This day also provides a platform for businesses to engage with their audience and enhance brand visibility through creative marketing strategies centered around these beloved candies. 

Overall, National M&M Day serves as a delightful reminder of the cultural impact and sweet legacy of M&M’s in the confectionery world.


How to Celebrate National M&M Day

As National M&M Day approaches, the anticipation of indulging in these colorful and beloved chocolate candies grows. This special occasion provides a fantastic opportunity for both individuals and businesses to come together in celebrating the enduring charm of M&M’s. 

Whether you’re looking to enjoy a day of nostalgic treats or aiming to leverage this playful holiday for promotional endeavors, here are a variety of creative ideas that cater to both individuals and businesses on how to make the most out of National M&M Day.

Ideas for Individuals to Celebrate National M&M Day:

  • Movie Marathon with M&M’s: Settle in for a movie marathon and prepare various bowls of M&M’s in different flavors and colors to enjoy as you watch your favorite films.
  • DIY Desserts: Incorporate M&M’s into your baking creations by making cookies, brownies, or cupcakes with these colorful candies as toppings or mix-ins.
  • M&M Art or Crafts: Get creative by using M&M’s as artistic tools – design vibrant mosaics, create candy jewelry, or even try your hand at edible art.
  • Gifts and Care Packages: Assemble thoughtful M&M-themed gift baskets or care packages for friends and family, spreading the joy of these delightful treats.
  • Social Media Sharing: Share your M&M Day celebrations on social media using relevant hashtags and encourage friends to join in the fun.

Ideas for Businesses to Celebrate National M&M Day:

  • Limited-Edition Flavors: Introduce exclusive M&M flavors or combinations available only on this day, enticing customers to visit and try something new.
  • Collaborations with Local Partners: Partner with nearby cafes, ice cream shops, or bakeries to create special M&M-infused treats for the day.
  • Contests and Giveaways: Organize online contests where participants can share their creative uses of M&M’s, offering prizes that include branded merchandise or candy assortments.
  • M&M-Themed Decor: Deck out your physical or online store with M&M decorations and engage customers with a festive atmosphere.
  • Charity Initiatives: Donate a portion of your National M&M Day sales to a charitable cause, enhancing your brand’s social impact.

Whether you’re relishing the joy of M&M’s as an individual or tapping into the marketing potential for your business, National M&M Day serves as a reminder of the happiness and versatility these candies bring. From crafting delectable treats to sparking engaging promotions, this day is a delightful opportunity to connect with others over the shared love for these iconic candies. As the day approaches, consider how you can infuse creativity, nostalgia, and community into your celebrations, making National M&M Day a truly memorable experience.

Social Media Post Ideas for National M&M Day

In today’s digital age, social media platforms offer an incredible avenue to connect with your audience and create a buzz around special occasions. 

As National M&M Day draws near, businesses have a golden opportunity to leverage the power of social media to engage, entertain, and entice their followers. 

Here, we present a range of creative and captivating social media post ideas tailored for businesses, helping them make a memorable mark on National M&M Day.

Social Media Post Ideas for Businesses on National M&M Day:

  • M&M Mosaic Challenge: Launch a challenge where followers create unique artworks or patterns using M&M candies and share their creations with a dedicated hashtag.
  • Flavor Poll: Run a poll asking followers to vote for their favorite M&M flavor, sparking friendly debates and interactions in the comments.
  • Behind-the-Scenes Sneak Peek: Offer a glimpse behind the scenes of how your business is preparing for National M&M Day, from planning to decorating.
  • Caption Contest: Post a playful M&M-themed image and invite followers to come up with witty captions, promising a special reward for the most creative entry.
  • Spot the M&M: Share an image or video with hidden M&M candies in a creative setting, challenging followers to spot them all and engaging their attention.
  • User-Generated Content Showcase: Highlight and feature user-generated content from previous National M&M Day celebrations, showing your appreciation for your customers’ enthusiasm.
  • History of M&M’s: Educate your audience about the history and evolution of M&M’s through a visually appealing infographic or a series of posts.
  • M&M Recipe Swap: Encourage followers to share their favorite M&M-infused recipes, creating a virtual recipe swap that showcases the versatility of the candies.
  • Flashback Friday: Share a nostalgic throwback photo of your business’s past National M&M Day celebrations, showcasing the evolution of your brand’s involvement.
  • Virtual M&M Tasting: Host a live or pre-recorded virtual event where you taste-test different M&M flavors, discussing their unique qualities and encouraging participation.

With the social media landscape offering boundless opportunities for creative expression and connection, businesses can utilize these engaging social media post ideas to not only celebrate National M&M Day but also foster meaningful interactions with their audience. From interactive challenges to informative posts, each idea adds a layer of excitement and depth to your brand’s online presence. By tapping into the festive spirit of National M&M Day, businesses can create a memorable and shareable experience that resonates with their followers.

Want to create social media content 10X faster? Start your free 7-day trial of the Social Media Content Club and say goodbye to social media stress!

Hashtags to Use During National M&M Day

In the dynamic realm of social media, hashtags have emerged as indispensable tools for amplifying the reach, visibility, and impact of your posts. 

They serve as virtual signposts, guiding users to content related to their interests and enabling businesses to connect with a broader and more targeted audience. 

As National M&M Day approaches, understanding the significance of using the right hashtags cannot be overstated. By strategically incorporating relevant hashtags, you can ensure your content garners the attention it deserves, fostering engagement and participation in the celebration of this delightful occasion.

Hashtags to Use During National M&M Day:

  • #NationalMAndMday
  • #MandMs
  • #MandMlove
  • #CandyCelebration
  • #SweetTreats
  • #ChocolateDelight
  • #ColorfulCandies
  • #MandMAddict
  • #MandMFlavors
  • #Chocoholic
  • #MandMParty
  • #MandMFun
  • #ChocolateLovers
  • #TasteTheRainbow
  • #MandMChallenge
  • #CandyCravings
  • #MandMCreations
  • #SweetTooth
  • #MandMMagic
  • #ChocolateArtistry

As you gear up to celebrate National M&M Day on social media, remember that hashtags are more than just words with pound signs; they’re bridges that connect your content to a wider audience who shares your enthusiasm for M&M’s. By thoughtfully incorporating these relevant hashtags into your posts and engaging with the vibrant online community surrounding this delightful holiday, you’ll not only boost your brand’s visibility but also contribute to the collective joy and celebration that National M&M Day represents. So, embrace the power of hashtags and make your mark in the colorful world of M&M’s on this special day.

For the complete list of holidays to celebrate on social media in October, visit

Gift Ideas for National M&M Day

Finding the perfect gift can be a delightful endeavor, especially when it involves the joy of M&M’s on National M&M Day. 

Whether you’re searching for a thoughtful present for a loved one or aiming to surprise a colleague or friend with a sweet gesture, there’s an array of creative gift ideas that celebrate the iconic charm of these colorful candies. 

Discover a collection of amazing gift concepts that encapsulate the spirit of National M&M Day.

Gift Ideas for National M&M Day:

  • Custom M&M Gift Jar: Personalize a glass jar with the recipient’s name and fill it with an assortment of M&M’s in their favorite colors and flavors.
  • M&M-Themed Gift Basket: Curate a charming gift basket featuring a variety of M&M products, such as classic M&M bags, M&M-themed merchandise, and even M&M-inspired recipes.
  • M&M Art or Jewelry: Seek out or create M&M-themed art pieces or jewelry items, like necklaces or keychains, adding a touch of whimsy to the recipient’s accessory collection.
  • M&M Experience Gift: Gift an experience such as a virtual chocolate-making class or a visit to a candy store where the recipient can create their own custom M&M blend.
  • M&M Subscription Box: Sign the recipient up for an M&M subscription box that delivers new and limited-edition M&M flavors and products right to their doorstep.

As National M&M Day approaches, these fantastic gift ideas provide a means to share the joy of M&M’s with others in a thoughtful and creative way. Each idea reflects the celebratory spirit of the holiday and showcases the versatility of M&M’s as both delectable treats and charming tokens of affection. Whether it’s a personalized jar, a themed gift basket, or a unique experience, these gifts not only commemorate the day but also create lasting memories that revolve around the colorful world of M&M’s.

National M&M Day brings with it a delightful opportunity to indulge in the sweetness of these iconic candies, but it also falls within a broader tapestry of holidays that celebrate various aspects of the culinary world. 

From honoring chocolate to commemorating confections, these related holidays offer a chance to explore and revel in the delectable universe that surrounds National M&M Day.

World Chocolate Day: Celebrate the irresistible allure of chocolate in all its forms, including M&M’s, on this global observance.

International Candy Day: This day encourages the enjoyment of candies and sweets, making it an ideal time to savor M&M’s in all their vibrant glory.

National Candy Month: With a focus on indulging in sugary treats, June provides an extended period to appreciate the sugary wonders that include M&M’s.

National Dessert Day: Just a day after National M&M Day, this occasion invites you to continue your sweet celebrations by diving into delectable desserts, with M&M-infused treats being a perfect fit.

While National M&M Day stands as a centerpiece of sugary festivities, these related holidays expand the scope of celebrations and encourage a broader exploration of the world of candies, chocolates, and desserts. Embracing these related holidays allows for an extended period of enjoyment, appreciation, and indulgence, ensuring that the joy of M&M’s and all things sweet remains a constant thread throughout the year.

For more holidays, download our free calendar with over 1,000 fun and unique holidays to celebrate this year. Head to to grab your free copy!

Future Dates for National M&M Day

2024October 13Sunday
2025October 13Monday
2026October 13Tuesday
2027October 13Wednesday
2028October 13Friday
2029October 13Saturday

List of ideas for National M&M Day:

  • Historical Evolution of M&M’s Flavors: Explore the journey of M&M’s by delving into the various flavors that have been introduced over the years. From the classic milk chocolate to innovative flavors, provide a timeline of how M&M’s offerings have evolved.
  • M&M DIY Crafts and Recipes: Share step-by-step guides on creating M&M-themed crafts, such as holiday ornaments, jewelry, or even simple games. Additionally, offer recipes that incorporate M&M’s as a key ingredient, whether it’s in cookies, brownies, or even savory dishes.
  • Behind-the-Scenes at M&M Production: Take readers behind the curtain with a virtual tour of M&M production facilities. Describe the intricate process of how these candies are made, from the chocolate coating to the iconic “m” stamped on each piece.
  • M&M’s Influence on Pop Culture: Investigate how M&M’s have infiltrated various aspects of popular culture, from movies and TV shows to music and art. Compile a list of notable references and appearances in entertainment over the years.
  • Healthier Alternatives and M&M Flavors: Recognize the desire for healthier options by highlighting any special editions of M&M’s that cater to dietary preferences, such as reduced sugar or gluten-free varieties. Offer insight into how M&M’s are adapting to changing consumer demands.


In the realm of business, the celebration of National M&M Day isn’t just about indulging in delectable treats – it’s a prime opportunity to foster meaningful connections with your audience, bolster brand recognition, and showcase your creativity. By embracing the vibrant spirit of this holiday, businesses can embark on a journey of innovation, whether it’s through special promotions, collaborations, engaging social media campaigns, or heartfelt gestures that resonate with customers. As you prepare to commemorate National M&M Day, remember that it’s not just about the candies; it’s about the joy, nostalgia, and shared experiences that these colorful treats evoke. By infusing your brand with these sentiments, you’re sure to create lasting memories for both your business and your valued customers. So, go ahead and let your imagination run wild as you join in the celebration of National M&M Day, and may the sweet success of this endeavor leave a lasting impact on your business journey.

Celebrate this special day with us, and don’t forget to download our free holiday calendar for more fun and unique holidays to celebrate this year!

Angie Gensler Headshot

Hi, I'm Angie! Let me show you how to grow your business without the headache or hustle. Stick with me & you'll learn simple marketing strategies that get results.

Follow Me

sidebar widget smcc
sidebar widget marketing templates
sidebar widget cheat sheet
Social Media Examiner Contributor
Siteground Website Hosting

By Trevor Gensler

Trevor Gensler is the technical brains beyond He's a self-taught web designer and tech guru. Trevor loves to build websites and teach entrepreneurs how to leverage technology to grow their businesses. He's also a stay-at-home Dad and gets giddy about fireworks.

Related Articles

CANADA DAY – July 1, 2024

CANADA DAY – July 1, 2024

Canada Day is celebrated on July 1st every year, marking the anniversary of the Constitution Act of 1867. This important national holiday in Canada is a time for festivities, fireworks, and reflection on the country's history and values. Join in the celebration and...

read more


National Picnic Month is celebrated every July, making it the perfect time to enjoy outdoor gatherings with friends and family. As a small business owner, incorporating picnic-themed promotions or events can attract customers looking for summer fun. Let's explore some...

read more


National Hot Dog Month takes place every July, offering a fun and tasty way to celebrate summer. During this month, you have the perfect excuse to indulge in delicious hot dogs and explore various recipes and toppings. Get ready to savor the flavors and enjoy this...

read more