WORLD TOURISM DAY – September 27, 2023

World Tourism Day is celebrated annually on September 27th. Business owners and marketers seeking to commemorate World Tourism Day can leverage this unique occasion as a platform to showcase their offerings and engage with potential customers.

Within this article, you will explore creative concepts for celebrating this day, including collaborating with local travel agencies or introducing exclusive packages and deals. 

Furthermore, you will gain insights into crafting impactful social media content and utilizing relevant hashtags to optimize your marketing endeavors on this global observance. Armed with these valuable insights, businesses can effectively capitalize on World Tourism Day, expanding their outreach to a broader international audience.

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When is World Tourism Day?

World Tourism Day is celebrated annually on September 27th. It serves as a global observance aimed at fostering awareness and appreciation for the importance of tourism and its social, cultural, political, and economic impact on societies around the world. 

This significant date provides a platform for various stakeholders, including governments, businesses, and communities, to come together and explore ways to enhance sustainable tourism practices while promoting cross-cultural understanding and exchange.

History of World Tourism Day

World Tourism Day, established by the United Nations World Tourism Organization (UNWTO), has a rich history that traces its origins back to 1979. On September 27th of that year, the UNWTO Statutes were adopted, marking a pivotal moment in global tourism governance. 

Recognizing the potential of tourism as a driving force for economic growth, cultural exchange, and international cooperation, the UNWTO decided to commemorate this milestone by designating September 27th as World Tourism Day.

Since its inception, World Tourism Day has evolved into a platform for raising awareness about the vital role that tourism plays in shaping economies and societies worldwide. Each year, the UNWTO selects a specific theme to guide the celebrations, reflecting current global tourism trends, challenges, and opportunities. 

The day serves as an opportunity for governments, tourism organizations, businesses, and individuals to come together, share insights, and promote sustainable tourism practices that respect local cultures, protect natural resources, and contribute positively to local communities.

Over the years, World Tourism Day has contributed to the growth of responsible and ethical tourism, encouraging industry stakeholders to prioritize environmental conservation, socio-cultural preservation, and economic inclusivity. 

Through various events, conferences, workshops, and awareness campaigns, the observance has helped foster a deeper understanding of tourism’s potential for fostering global understanding and peace.

In summary, the history of World Tourism Day showcases its evolution from a moment of administrative significance within the UNWTO to a global platform that highlights the multifaceted impact of tourism and advocates for its responsible and sustainable development.


How to Celebrate World Tourism Day

As World Tourism Day approaches, the anticipation for celebrating the diverse and transformative power of tourism grows. 

This annual occasion, designated by the United Nations World Tourism Organization (UNWTO), offers a unique opportunity for both individuals and businesses to engage in meaningful activities that promote cultural exchange, sustainable travel, and the enrichment of local communities. 

Whether you’re an adventurous traveler or a forward-thinking entrepreneur, this section presents a range of innovative ideas tailored to inspire your participation in the global celebration of World Tourism Day.

Ideas for Individuals to Celebrate World Tourism Day:

  • Cultural Exploration: Immerse yourself in the local culture by visiting museums, art galleries, historical sites, and local festivals.
  • Community Engagement: Participate in community-based tourism initiatives, such as volunteering for local projects or interacting with artisans and craftspeople.
  • Eco-Friendly Travel: Opt for sustainable travel choices like biking, walking tours, or using public transportation to explore your destination.
  • Culinary Adventures: Indulge in regional cuisine by dining at local eateries and trying traditional dishes.
  • Virtual Travel Experiences: Take virtual tours of iconic landmarks, cultural sites, and natural wonders around the world.
  • Storytelling and Sharing: Share your travel experiences and insights on social media, fostering cultural exchange and inspiring others to explore new destinations.
  • Language Learning: Learn a few phrases in the local language to enhance your interactions and connect with residents.
  • Support Local Economies: Purchase handmade crafts, souvenirs, and products from local markets to contribute to the local economy.

Ideas for Businesses to Celebrate World Tourism Day:

  • Collaborative Partnerships: Partner with local tour operators, accommodations, or restaurants to offer exclusive World Tourism Day packages.
  • Cultural Events: Organize cultural events, workshops, or exhibitions that highlight the heritage and traditions of your region.
  • Sustainability Initiatives: Launch eco-friendly campaigns or initiatives that promote responsible tourism practices and environmental conservation.
  • Promotional Offers: Offer special discounts, deals, or travel packages to encourage customers to explore new destinations.
  • Employee Engagement: Involve employees in World Tourism Day activities, such as themed dress days, photo contests, or travel-related discussions.
  • Educational Webinars: Host webinars or panel discussions on topics related to sustainable travel, cultural appreciation, or emerging tourism trends.
  • Local Artisan Showcases: Collaborate with local artisans and craftspeople to showcase their products, fostering a sense of authenticity and supporting the community.
  • Virtual Tours and Experiences: Develop virtual travel experiences that allow customers to explore destinations from the comfort of their homes.

As the world unites to celebrate the beauty and significance of tourism, the array of ideas presented here for both individuals and businesses underscores the immense potential for positive change that lies within the realm of travel. Whether through cultural immersion, sustainable practices, or innovative marketing, embracing the spirit of World Tourism Day cultivates a global consciousness that respects and enriches the places we visit and the lives we touch. By taking part in these diverse celebrations, we collectively contribute to a more interconnected and vibrant world.

Social Media Post Ideas for World Tourism Day

In the age of digital connectivity, social media serves as an instrumental platform to amplify the celebration of World Tourism Day. 

As this global event approaches, businesses have the unique opportunity to engage their audience, inspire wanderlust, and promote the essence of exploration. 

This section presents a variety of imaginative social media post ideas, carefully curated to help businesses make a significant impact on World Tourism Day by captivating their online communities and fostering a shared appreciation for the wonders of travel.

Social Media Post Ideas for Businesses on World Tourism Day:

  • Destination Spotlights: Share stunning visuals and interesting facts about iconic travel destinations, inviting followers to embark on virtual journeys.
  • Behind-the-Scenes: Provide a sneak peek into the inner workings of your travel-related business, showcasing the efforts that go into creating memorable experiences.
  • Customer Testimonials: Feature heartwarming testimonials from satisfied travelers, highlighting the transformative impact of their journeys.
  • Travel Trivia: Engage followers with interactive travel quizzes or trivia related to famous landmarks, cultures, or historical events.
  • Sustainable Travel Tips: Offer eco-conscious travel advice and tips to encourage responsible tourism practices among your audience.
  • Local Culture Showcases: Spotlight the richness of local cultures through posts about traditional cuisine, art, music, and customs.
  • Wanderlust Quotes: Share inspirational quotes that capture the essence of wanderlust and the beauty of exploration.
  • Employee Stories: Introduce your team members with their favorite travel memories or dream destinations, adding a personal touch to your brand.
  • Interactive Polls: Create engaging polls that allow followers to vote for their dream travel destinations or preferred types of vacations.
  • Travel Photography Contest: Launch a photography contest, encouraging users to share their best travel photos and tag your business for a chance to win.

As the virtual world opens doors to boundless creativity, these social media post ideas illuminate the potential for businesses to contribute meaningfully to the celebration of World Tourism Day. By leveraging the power of visual storytelling, engagement, and community interaction, companies can kindle the flames of wanderlust, sow the seeds of cultural exchange, and remind their audiences of the transformative impact that travel bestows. As the online realm becomes a canvas for sharing dreams, experiences, and aspirations, embracing these social media strategies ensures that the spirit of exploration and discovery remains vividly alive, echoing across screens and resonating with hearts around the globe.

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Hashtags to Use During World Tourism Day

In the ever-expanding landscape of social media, hashtags have become more than just a simple trend; they’re a powerful tool for uniting communities, sparking conversations, and amplifying messages. 

As World Tourism Day draws near, harnessing the potential of hashtags can significantly enhance your digital presence and broaden your reach. By strategically incorporating relevant hashtags, businesses and individuals alike can join the global dialogue, tapping into the collective enthusiasm for travel and cultural exploration. 

This section provides a curated list of impactful hashtags to infuse your World Tourism Day posts with resonance, enabling you to connect with a vast and engaged audience.

Hashtags to Use on Social Media for World Tourism Day:

  • #WorldTourismDay
  • #TravelInspiration
  • #ExploreTheWorld
  • #Wanderlust
  • #TravelGoals
  • #CulturalExchange
  • #SustainableTravel
  • #LocalAdventures
  • #GlobalExploration
  • #TourismMatters
  • #DiscoverTogether
  • #TravelCommunity
  • #WondersOfTheWorld
  • #ResponsibleTourism
  • #TravelForChange
  • #GoLocal
  • #HeritageSites
  • #TravelWithPurpose
  • #TravelMemories
  • #DreamDestinations

As the digital realm continues to shape the way we engage with the world, the judicious use of hashtags emerges as a dynamic means to amplify your voice and connect with like-minded enthusiasts on World Tourism Day. By adorning your social media posts with these purposeful hashtags, you not only tap into the collective passion for exploration but also contribute to the global conversation surrounding the significance of travel. Through the artful fusion of visuals, captions, and hashtags, your posts can transcend borders, cultures, and backgrounds, forging a virtual tapestry of shared experiences that celebrates the profound impact of tourism on our lives and the planet.

For the complete list of holidays to celebrate on social media in September, visit

Gift Ideas for World Tourism Day

As World Tourism Day approaches, the opportunity to celebrate the spirit of exploration and wanderlust opens doors to thoughtful and memorable gift-giving. 

Whether you’re searching for a present for a fellow travel enthusiast, a business partner, or someone who appreciates the beauty of cultural exchange, this section unveils a selection of remarkable gift ideas that capture the essence of World Tourism Day. 

These gifts not only convey a deep appreciation for the transformative power of travel but also symbolize the shared connection that spans across continents and cultures.

Gift Ideas for World Tourism Day:

  • Travel Journal Set: Encourage the art of storytelling by gifting a beautifully crafted travel journal along with a set of pens, inspiring the recipient to chronicle their journeys and memories.
  • World Map Artwork: Bestow a captivating world map artwork or a scratch-off map that allows the recipient to visually trace their travel adventures, marking the places they’ve explored.
  • Global Cuisine Cookbook: Expand culinary horizons with a cookbook featuring recipes from around the world, inviting the recipient to embark on a gastronomic journey from the comfort of their kitchen.
  • Customized Luggage Tag: Offer a personalized luggage tag adorned with the recipient’s name and a motivating travel quote, adding a touch of flair to their belongings.
  • Cultural Craft Kits: Delight in the diversity of cultures by gifting a DIY craft kit that allows the recipient to create traditional crafts from various parts of the world, fostering a sense of global connection.

Embracing the spirit of World Tourism Day through gift-giving allows us to celebrate the shared love for exploration, adventure, and cultural understanding. These carefully curated gift ideas serve as tokens of appreciation for the enriching experiences that travel brings into our lives, bridging gaps and creating meaningful connections across borders. Whether it’s a tangible keepsake or an opportunity to embark on a culinary or artistic journey, these gifts encapsulate the boundless wonder of the world and reflect the universal language of curiosity and discovery.

Beyond the celebration of World Tourism Day, a tapestry of related holidays and observances weaves together a rich narrative of cultural exploration, sustainable travel, and global unity. 

These interconnected occasions offer unique opportunities to deepen our appreciation for the world’s diverse landscapes, heritage, and experiences. 

In this section, we delve into a selection of holidays that resonate with the themes of World Tourism Day, inviting individuals and businesses to partake in a mosaic of festivities that embrace the spirit of wanderlust and intercultural exchange.

International Day for Monuments and Sites (World Heritage Day): Celebrated on April 18th, this day emphasizes the importance of preserving and safeguarding cultural heritage sites and monuments for present and future generations.

International Day of Cultural Diversity for Dialogue and Development: Recognized on May 21st, this observance promotes cultural understanding, tolerance, and dialogue as key drivers for sustainable development.

World Environment Day: Held on June 5th, this global event encourages environmental awareness and action, aligning with the principles of responsible and sustainable travel.

International Day of the World’s Indigenous Peoples: Commemorated on August 9th, this day highlights the unique cultures, traditions, and contributions of indigenous communities worldwide, offering opportunities for respectful cultural engagement.

World Heritage Cities Day: Celebrated on September 8th, this occasion focuses on the historic and cultural significance of urban centers designated as World Heritage Sites.

These parallel holidays serve as vibrant threads in the fabric of global celebration, intertwining with the essence of World Tourism Day to create a broader tapestry of cultural appreciation and environmental stewardship. By embracing these related observances, we expand our perspectives, engage with diverse narratives, and deepen our commitment to fostering sustainable and meaningful connections across borders. As we partake in these multifaceted festivities, we contribute to a collective effort aimed at nurturing a world that cherishes its heritage, values its ecosystems, and celebrates the shared human experience of exploration and discovery.

For more holidays, download our free calendar with over 1,000 fun and unique holidays to celebrate this year. Head to to grab your free copy!

Future Dates for World Tourism Day

2024September 27Friday
2025September 27Saturday
2026September 27Sunday
2027September 27Monday
2028September 27Wednesday
2029September 27Thursday

List of ideas for World Tourism Day

  • Interview with a Local Travel Expert: Feature an interview with a local travel expert or a seasoned traveler who can share insights about lesser-known travel destinations, cultural tips, and personal anecdotes, offering readers a unique perspective on the joys of exploration.
  • Case Studies of Sustainable Tourism Practices: Highlight case studies of businesses or destinations that have successfully implemented sustainable tourism practices, showcasing innovative approaches to minimize environmental impact and support local communities.
  • Photo Essay: Iconic Landmarks Around the World: Curate a captivating photo essay featuring stunning images of iconic landmarks and natural wonders from different corners of the globe, accompanied by brief descriptions that emphasize their historical, cultural, or environmental significance.
  • Virtual Travel Workshops or Webinars: Organize a series of virtual workshops or webinars leading up to World Tourism Day, focusing on topics such as travel photography, responsible tourism, packing essentials, and planning memorable itineraries, providing valuable insights and practical tips for aspiring travelers.
  • Interactive Travel Quiz: Create an interactive travel quiz that engages readers with fun and informative questions about world geography, cultural traditions, and famous landmarks, encouraging them to test their knowledge and learn fascinating facts along the way.


In embracing the spirit of World Tourism Day, business owners hold a unique opportunity to not only celebrate the marvels of global exploration but also to play an integral role in shaping its future. By leveraging the potential of this occasion, businesses can foster meaningful connections, inspire wanderlust, and contribute to sustainable and culturally enriching travel experiences. As the world embarks on a journey towards responsible and purposeful tourism, your participation in World Tourism Day demonstrates a commitment to a brighter, more interconnected future, where each adventure holds the promise of discovery and every destination becomes a canvas for shared memories. Through innovative promotions, partnerships, and community engagement, businesses stand poised to harness the profound impact of travel, championing a legacy that resonates far beyond the confines of this celebratory day. 

Celebrate this special day with us, and don’t forget to download our free holiday calendar for more fun and unique holidays to celebrate this year!

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