Are you stuck on your December social media post ideas?
Well, you’ve come to the right place! We’ve got a variety of fun and interesting post ideas for small business owners that will get your followers engaged and interacting with your content.
Our list of December social media ideas will help you keep your accounts active and engaging all month long with new ideas.
This December, show your followers some love and appreciation by sharing fun and interesting content on social media!
Whether it’s for Christmas, New Year’s Eve, or to promote specials for holiday shopping, your followers will surely appreciate having something engaging to interact with.
We’ve got everything you need to keep you and your followers engaged and entertained and boost your social media presence.
Keep reading because you’ll discover what to post on social media during the month of December.
Plus, I have a resource that will make social media marketing and planning so effortless you’ll wonder how you survived without it.
This post contains affiliate links. If you make a purchase using one of these links, I may receive a small commission. Please know that I only recommend products I have used and that I sincerely think will help your business.
December Social Media Post Ideas That Get Engagement
When creating your December social media content calendar, it’s essential to create content that will serve your audience and generate engagement.
Engagement includes comments, likes, shares, and views of your content, and it’s the key to your success on social media.
Engagement lets you know what type of content your audience likes, and it also tells the algorithm that your content is valuable and should be shown more often.
So how do you get more engagement on your December social media posts?
The short answer is…
- Share an image or video with every post
- Ask questions
- Use hashtags
- Share inspiring content
- Celebrate holidays
For a long answer with detailed examples and statistics, read my blog post: 5 Ways to Increase Social Media Engagement.
Now that you know five simple ways to get more engagement, let’s walk through the social media content ideas for December.
What to Post on Social Media in December
When planning out your content for the entire month, the first thing you want to do is open your favorite calendar tool and start building your content plan for the month.
You could use Google Calendar, Asana, Trello, or an old-school paper calendar and a pen.
Once your calendar is open, you want to identify holidays, local events, business milestones, and special promotions for the month and add them to the calendar.
Holidays to Celebrate on Social Media in December
December is full of holidays, which makes it a fantastic time to run a sale for your business.
Plus, social media holiday posts always get great engagement.
Depending on the nature of your business and what fits your brand’s core values, you could run a sale in honor of Christmas Eve, the Winter Solstice, or New Year’s Eve.
For example, if you’re a bakery, you could run a 20% off sale for Gingerbread House Day or National Pastry Day.
If you’re an outdoor camping business, you could offer free shipping on International Mountain Day.
If you serve local businesses, you can offer a free consultation to anyone wanting to start their own business in honor of National Write a Business Plan Month.
Restaurants could offer 10% off in celebration of National Chocolate Brownie Day, International Tea Day, National Pie Day, Bacon Day, or National Champagne Day.
This is just the tip of the types of promotions you can run, so make sure you promote the heck out of it with your social media marketing ideas!
When people think of December, they typically think of Christmas Day, New Year’s Eve, and winter. Those are fantastic social media holidays and occasions to celebrate, but there are many others you’ll want to celebrate as well.
Did you know that there are over 200 special holidays and observances in December?
Here are some of the more popular holidays and observances in December:
– December 2: Cyber Monday
– December 10: Human Rights Day
– December 20: National Ugly Christmas Sweater Day
– December 21: First Day of Winter
– December 24: Christmas Eve
– December 25: Christmas
– December 26: Boxing Day
– December 26: Hanukkah Begins
– December 31: New Year’s Eve
For the complete list of December holidays, visit: December Holidays to Celebrate on Social Media.
Inside the complete list of holidays, take a look at the daily observances and week-long or month-long holidays and find some fun ones that spark unique ideas.
For example, share a photo of you enjoying a delicious treat on National Brownie Day and National Cupcake Day, and share your favorite flavor.
You could share a photo of you and your team or your friends enjoying warm drinks together on National Cocoa Day.
Or, you can post a video of you playing board games with your family on National Games Day.
And don’t forget to share a heartfelt post thanking all your customers and followers for their support throughout the year on New Year’s Eve.
If you’re feeling really ambitious, you could even write a blog post about one of the holidays and share it on social media.
To find fun days to celebrate on social media, use a resource like my Social Media Content Club, which provides a detailed list of more than 3,300 special days and observances throughout the year to help you plan out the special days you want to recognize during December.
Next, look at your December marketing ideas to see if you have any big promotions planned for the month. If you’re running a huge holiday sale, add it to your December content calendar ideas and plan out which days you want to promote it on your social media channels.
Once all of your special days and promotions are scheduled on your calendar, add 1 – 2 question posts each week throughout the month.
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Questions to Ask on Social Media in December
December is associated with the holidays and the start of a new season – winter in the northern hemisphere and summer in the southern hemisphere.
Create questions based around Christmas or Hanukkah, wrapping up the year or starting a new one, and the changing of seasons.
For example:
- What is your favorite holiday tradition?
- What’s one positive thing that happened this year?
- Hot chocolate or egg nog?
Unless you’re a life coach, asking your followers to summarize their year in three words has nothing to do with your business.
But guess what? That’s OK! In fact, it’s better than OK. It’s exactly what you want to do.
Your social media feed should not be full of self-promotional posts that scream “ME, ME, ME!!!”
Good social media content focuses on creating positive conversations and providing value to your audience.
Fun questions are a great way to create positive conversations and get more engagement on your posts.
Remember, engagement lets the algorithm know that your content is valuable and increases its visibility.
Once you’ve added questions to your content calendar, add 1- 2 positive quotes to share each week.
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Quotes to Share on Social Media in December
Quotes focused on winter, generosity, gift-giving, and the blessing of family are ideal to share during the month of December.
For example:
- “We are like a snowflake, all different in our own beautiful way.” -Unknown
- “Family isn’t an important thing. It’s everything.” -Michael J. Fox
- “Christmas isn’t a season. It’s a feeling.” -Edna Ferber
Positive and uplifting quotes make great social media content because they help counteract all the toxicity on social media and generate lots of likes.
When designing your quote images, I recommend playing with different fonts. Big, bold fonts are easy to read, but scripted fonts are visually appealing and can catch people’s attention.
Test a variety of fonts and see which designs perform the best.
Once you’ve added quotes to your content calendar, fill the remaining days with educational, personal, or promotional posts.
Finalize Your December Content Calendar
Once you’ve added holidays, questions, and quotes to your content calendar, you’re ready to fill in the remaining days.
First, add one self-promotional post each week.
Remember, your content should focus on serving your audience, but that doesn’t mean you can’t ever promote your business.
The goal with social media is to grow your business, so make sure you’re promoting your products and services about once a week.
For 17 different ideas to promote your business on social media, read: 100 Ideas of What to Post on Social Media.
Use the ideas in that post to fill in the remaining days of your content calendar.
Download my free cheat sheet of 100 post ideas to speed up the process.
Once each day of your December content calendar is planned out, you’re ready to identify popular and trending hashtags to use in your posts.
Hashtags to Use on Social Media in December
Hashtags are an outstanding way to increase the visibility and reach of your social media posts.
You can use up to 30 hashtags in your Instagram posts, but research from Track Maven suggests 9 hashtags is the magic number for Instagram.
I recommend using 1 – 2 hashtags on Facebook and Twitter and 3 – 5 hashtags on LinkedIn.
When compiling your list of hashtags for Instagram, be careful not to use only the most popular hashtags.
Hashtags with millions of posts are highly competitive and the chances of your content being seen are much smaller.
To increase your exposure, I recommend including relevant hashtags with a range of popularity in your posts.
Choose a few highly popular hashtags with millions of posts, a few hashtags with hundreds of thousands of posts, and a few less popular hashtags with thousands of posts.
To help you out, I’ve compiled a list of 20 of the best hashtags to use on Social Media in December:
- #ChristmasCheer
- #ChristmasIsComing
- #ChristmasSeason
- #December
- #December2024
- #FestivalOfLights
- #Hanukkah
- #HappyHolidays
- #HappyNewYear
- #HolidaySeason
- #MerryChristmas
- #NewYearsEve
- #SantaClausIsComing
- #Snowfall
- #Snowflakes
- #WelcomeDecember
- #Winter2024
- #WinterGlow
- #WinterIsHere
- #WinterSolstice
For more suggested hashtags, read my blog post: December Hashtags for Social Media – 135+ Hashtags for 2024.
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How to Create Content for Social Media
Now that you have your social media content planned out for December, you’ll need to set aside time each week to create your social media posts.
Remember when I said to include an image or video in every single post?
Research has shown that posts with an image get 2.3 times more engagement than posts without an image.
If you’re going to bother creating content, make sure you include an image.
A great tool to use is Canva.com. It’s a free online design tool that takes all the guesswork out of graphic design.
When creating content for social media, I recommend blocking off 2 hours each week.
You’ll use that time to plan out your posts for the week, design images or record videos, write out the text status, and research all the hashtags for each post.
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Conclusion
As we wrap up, remember that December is brimming with vibrant social media holidays, offering the perfect time to engage your target audience and attract potential customers.
From promoting holiday activities and sales throughout the month to sharing your favorite Christmas cookie recipe on Christmas Eve, there’s no shortage of high-quality content ideas.
By maintaining a well-structured social media calendar filled with new content ideas, inspirational quotes, and engaging questions, you can create a powerful social media strategy.
And don’t forget to try out the Social Media Content Club for effortless content creation.
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