Are you struggling to come up with January social media post ideas?
Well, you’ve come to the right place! We’ve got a variety of fun and interesting post ideas that will get your followers engaged and interacting with your content.
Our list of January social media ideas will help you keep your accounts active and engaging all month long.
This January, show your followers some love and appreciation by sharing fun and interesting content on social media!
Whether it’s for New Year’s, Martin Luther King Jr. Day, or to promote specials celebrating winter, your followers will surely appreciate having something engaging to interact with.
We’ve got everything you need to keep you and your followers engaged and entertained.
Keep reading because you’ll discover what to post on social media during January.
Plus, I have a resource that will make your social media planning so effortless you’ll wonder how you survived without it.
This post contains affiliate links. If you make a purchase using one of these links I may receive a small commission. Please know that I only recommend products I have used and that I sincerely think will help your business.
January Social Media Posts Ideas That Get Engagement
When creating your January social media calendar, it’s essential to create content that will serve your audience and generate engagement.
Engagement includes comments, likes, shares, and views of your content, and it’s the key to your success on your social media platforms of choice.
Engagement lets you know what type of content your audience likes, and it also tells the algorithm that your content is valuable and should be shown more often.
So how do you get more engagement on January social media ideas?
The short answer is…
- Share an image or video with every post
- Ask questions
- Use hashtags
- Share inspiring content
- Celebrate holidays
For the long answer with detailed examples and statistics, read my blog post: 5 Ways to Increase Social Media Engagement.
Now that you know five simple ways to get more engagement, let’s walk through the social media content ideas for January.
What to Post on Social Media in January
When planning out your content for the entire month, the first thing you want to do is open your favorite calendar tool and start building your content plan for the month.
You could use Google Calendar, Asana, Trello, or an old-school paper calendar and a pen.
Once your calendar is open, you want to identify holidays, local events, business milestones, and special promotions for the month and add them to the calendar.
Holidays to Celebrate on Social Media in January
January is a great time for renewal and new beginnings, which makes it a fantastic time to run a new year sale for your business.
Depending on the nature of your business and what fits your brand’s core values, you could run a sale in honor of the new year, Martin Luther King Jr. Day, winter, or any of the fun holidays or observances throughout the month.
For example, if you’re in the health and fitness industry, offer a 20% off sale throughout the entire month of January.
Or, if you’re a therapist or life coach, offer a 24-hour flash sale on January 1st for anyone who purchases a coaching package.
If you’re a travel agent, you could offer a free upgrade if they book a trip on Plan for Vacation Day. You can also promote a trip to visit Graceland during Elvis’ birthday celebration week.
Restaurants could offer 10% off in celebration of National Bagel Day, National Hot Chocolate Day, National Chocolate Cake Day, National Spaghetti Day, National Popcorn Day, National Strawberry Ice Cream Day, or International Hot and Spicy Food Day.
This is just the tip of the types of promotions you can run, so make sure you promote the heck out of it with your social media marketing ideas!
When people think of January, they typically think of New Year’s Day, New Year’s resolutions, and winter. Those are fantastic social media holidays and occasions to celebrate, but there are many others you’ll want to celebrate as well.
Did you know that there are over 185 special holidays and observances in January?
Here are some of the more popular holidays and observances in January:
– January 1: New Year’s Day
– January 4: National Trivia Day
– January 16: Get to Know Your Customers Day
– January 20: Martin Luther King Jr. Day
– January 24: National Compliment Day
– January 26: National Spouses Day
– January 28: National Have Fun at Work Day
– January 31: National Hot Chocolate Day
For the complete list of January holidays, visit: January Holidays to Celebrate on Social Media.
Inside the complete list of holidays, take a look at the daily observances and week-long or month-long holidays and find some fun ones that spark unique ideas.
For example, share a photo of you cleaning up your workspace on National Clean Off Your Desk Day, turning off your lights on National Cut Your Energy Costs Day, sporting a hat on National Hat Day, or putting together a puzzle on National Puzzle Day.
You could share a photo of you and your family on a fun adventure together on National Celebration of Life Day, or you can post a video sharing uplifting or inspiring words for your audience on Blue Monday.
To find fun days to celebrate on social media, use a resource like my Social Media Content Club, which provides a detailed list of more than 3,500 special days and observances to help you plan out the special days you want to recognize during January.
Next, look at your marketing plan to see if you have any big promotions planned for the month. If you’re running a huge holiday sale, add it to your January content calendar ideas and plan out which days you want to promote it on your social media channels.
Once all of your special days and promotions are scheduled on your calendar, add 1 – 2 question posts each week throughout the month.
Access daily done-for-you posts for less than $1 a day inside the Social Media Content Club.
Questions to Ask on Social Media in January
January is associated with new beginnings, resolutions, goals, and healthy habits, and in the Northern Hemisphere, winter.
Create social media posts asking questions based on those themes.
For example:
- What was the best thing to happen last year?
- What’s your favorite healthy restaurant?
- How do you plan to make this year your best year yet?
Unless you’re a nutritionist, asking your followers about their favorite healthy restaurant has nothing to do with your business.
But guess what? That’s OK! In fact, it’s better than OK. It’s exactly what you want to do.
Your social media feed should not be full of self-promotional posts that scream “ME, ME, ME!!!”
Good social media content focuses on creating positive conversations and providing value to your audience.
Fun questions are a great way to create positive conversations and get more engagement on your posts.
Remember, engagement lets the algorithm know that your content is valuable and increases its visibility.
Once you’ve added questions to your content calendar, add 1- 2 positive quotes to share each week.
Access daily done-for-you posts for less than $1 a day inside the Social Media Content Club.
Quotes to Share on Social Media in January
Quotes focused on new beginnings, change, growth, and winter are ideal for sharing during the month of January.
For example:
- “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” -Alan Watts
- “Winter forms our character and brings out our best.” -Tim Allen
- “Life has no remote, get up and change it yourself.” -Mark A. Cooper
Positive and uplifting quotes make great social media content because they help counteract all the toxicity on social media and generate lots of likes.
When designing your quote images, I recommend playing with different fonts. Big, bold fonts are easy to read, but scripted fonts are visually appealing and can catch people’s attention.
Test a variety of fonts and see which designs perform the best.
Once you’ve added quotes to your content calendar, fill the remaining days with educational, personal, or promotional posts.
Finalize Your January Content Calendar
Once you’ve added holidays, questions, and quotes to your content calendar, you’re ready to fill in the remaining days.
First, add one self-promotional post each week.
Remember, your content should focus on serving your audience, but that doesn’t mean you can’t ever promote your business.
The goal with social media is to grow your business, so make sure you’re promoting your products and services about once a week.
For 17 different ideas to promote your business on social media, read: 100 Ideas of What to Post on Social Media.
Use the ideas in that post to fill in the remaining days of your content calendar.
Download my free cheat sheet of 100 post ideas to speed up the process.
Once each day of your January content calendar is planned out, you’re ready to identify popular and trending hashtags to use in your posts.
Hashtags to Use on Social Media in January
Hashtags are a fantastic way to increase the visibility and reach of your social media posts.
You can use up to 30 hashtags in your Instagram posts, but research from Track Maven suggests that nine hashtags are the magic number for Instagram.
On Facebook and Twitter, I recommend you use 1 – 2 hashtags, and on LinkedIn, use 3 – 5 hashtags.
When compiling your list of hashtags for Instagram, be careful not to use only the most popular hashtags.
Hashtags with millions of posts are highly competitive, reducing the chance of your content getting seen.
To increase your exposure, I recommend including hashtags with a range of popularity in your posts.
Choose a few popular hashtags with millions of posts, a few hashtags with hundreds of thousands of posts, and a few less popular hashtags with thousands of posts.
To help you out, I’ve compiled a list of 20 of the best hashtags to use on Social Media in January:
- #HappyNewYear2025
- #HealthGoals
- #HealthyHabits
- #IHaveADream
- #January
- #January2025
- #JanuaryVibes
- #LetItSnow
- #MartinLutherKingJr
- #MLKDay
- #NewYearGoals
- #NewYearNewGoals
- #NewYearsResolutions
- #NewYearVibes
- #Snowflake
- #SnowSeason
- #WellnessGoals
- #Winter2025
- #WinterFun
- #WinterVibes
For more hashtags, read my blog post: January Hashtags for Social Media – 140+ Hashtags for 2025.
Access daily done-for-you posts for less than $1 a day inside the Social Media Content Club.
How to Create Content for Social Media
Now that you have your social media content planned out for January, you’ll need to set aside time each week to create your January content ideas.
Remember when I said to include an image or video in every post?
Research has shown that posts with an image get 2.3 times more engagement than posts without an image.
If you’re going to bother creating content, include an image.
A great tool to use is Canva.com. It’s a free online design tool that takes all the guesswork out of graphic design.
When creating content for social media, I recommend blocking off 2 – 3 hours each week.
You’ll use that time to plan out your posts for the week, design images or record videos, write captions, and research all the hashtags for each post.
Content Creation Hack for Social Media
If you don’t have 2 – 3 hours to spare each week and need a content creation hack, then join the Social Media Content Club and cut that time down to 1 minute a day!
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Inside the Content Club, you’ll get access to daily copy-and-post content complete with an eye-catching image, text status, and 3 relevant and popular hashtags.
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Click here to give the Social Media Content Club a try!
Conclusion
So, if you’re looking for some social media content ideas for January – or need help creating content for your social media accounts – we’ve got you covered.
From seasonal hashtags to engaging questions, we’ve got everything you need to keep your followers engaged and interacting with your content all month long while increasing your social media presence.
And don’t forget to try out the Social Media Content Club for effortless content creation.
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