Are you looking for ideas on what to post on social media this April?
Well, you’ve come to the right place! We’ve got a variety of fun and interesting post ideas that will get your followers engaged and interacting with your content.
Our list of April social media post ideas will help you keep your accounts active and engaging all month long. We’ve got everything you need to keep you and your followers engaged and entertained.
April is a time for Easter, Earth Day and Spring. What better way to enjoy the month than by sharing some fun and interesting content with your followers on social media?
Keep reading because you’ll discover what to post on social media during April.
Plus, I have a resource that will make your social media planning so effortless you’ll wonder how you survived without it.
This post contains affiliate links. If you make a purchase using one of these links, I may receive a small commission. Please know that I only recommend products I have used and that I sincerely think will help your business.
Create Social Media Posts Ideas for April That Get Engagement
When creating your April social media calendar, it’s essential to create content that will serve your audience and generate engagement.
Engagement includes comments, likes, shares, and views of your content, and it’s the key to your success on your social media platforms of choice.
Engagement lets you know what type of content your audience likes, and it also tells the algorithm that your content is valuable and should be shown more often.
So how do you get more engagement on your April social media posts?
The short answer is…
- Share an image or video with every post
- Ask questions
- Use hashtags
- Share inspiring content
- Celebrate holidays
For a long answer with detailed examples and statistics, read my blog post: 5 Ways to Increase Social Media Engagement.
Now that you know five simple ways to get more engagement, let’s walk through the social media content ideas for April.
What to Post on Social Media in April
When planning out your content for the entire month, the first thing you want to do is open your favorite calendar tool and start building your content plan for the month.
You could use Google Calendar, Asana, Trello, or an old-school paper calendar and a pen.
Once your calendar is open, you want to identify holidays, local events, business milestones, and special promotions for the month and add them to the calendar.
Holidays to Celebrate on Social Media in April
April is full of holidays, which makes it a fantastic time to run a sale for your business.
Depending on the nature of your business and what fits your brand’s core values, you could run a sale in honor of Easter, Earth Day, National Pet Day, World Penguin Day, Stress Awareness Month, spring, or any of the fun holidays or observances throughout the month.
For example, if you’re a dog breeder, offer a 20% off sale in honor of National Pet Month.
Or, if you own a dance studio, offer free classes on International Dance Day.
If you run an in-home daycare, you could offer $100 off the first month for new families who sign up on National Love Our Children Day.
Restaurants could offer 10% off in celebration of National Deep Dish Pizza Day, National Burrito Day, National Sourdough Bread Day, National Chocolate Mousse Day, National Chicken Cordon Bleu Day, National Beer Day, or National Caramel Day.
This is just the tip of the types of promotions you can run, so make sure you promote the heck out of it with your social media marketing ideas!
When people think of April, they typically think of Spring, Tax Season, Earth Day, April Fools, and Easter Sunday. Those are fantastic social media holidays and occasions to celebrate, but there are many others you’ll want to celebrate as well.
Did you know that there are over 300 special holidays and observances in April?
Here are some of the more popular holidays and observances in April:
– April 1: April Fools Day
– April 7: World Health Day
– April 9: Easter
– April 10: Siblings Day
– April 11: National Pet Day
– April 18: Tax Day (US)
– April 20: Get to Know Your Customers Day
– April 22: Earth Day
– April 26: National Administrative Professionals’ Day
For the complete list of April holidays, visit: April Holidays to Celebrate on Social Media.
Inside the complete list of holidays, take a look at the daily observances and week-long or month-long holidays and find some fun ones that spark unique ideas.
For example, share a photo of you at work on International Fun at Work Day, enjoying an Easter egg hunt with your kids on Easter, a heartfelt post about your husband on Husband Appreciation Day, riding bikes on a beautiful spring day with your family on Bicycle Day, or working side-by-side with your kids on Take Our Daughters and Sons to Work Day.
You could share a photo of you and your siblings on Siblings Day, or you can post a video talking about one of your favorite black woman-owned businesses in honor of Black Women’s History Month.
To find fun days to celebrate on social media, use a resource like my Social Media Content Club, which provides a detailed list of more than 3,300 special days and observances throughout the year to help you plan out the special days you want to recognize during April.
Next, look at your April marketing ideas to see if you have any big promotions planned for the month. If you’re running a huge holiday sale, add it to your April content calendar ideas and plan out which days you want to promote it on your social media channels.
Once all of your special days and promotions are scheduled on your calendar, add 1 – 2 question posts each week throughout the month.
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Questions to Ask on Social Media in April
April is associated with Easter, Spring (in the Northern Hemisphere), Black Women’s History, siblings, pets, and Earth Day.
Create social media posts asking questions based on those themes.
- What was your favorite Easter candy as a kid?
- Are you a dog or cat person?
- What’s the funniest memory you have with one of your siblings?
Unless you own a pet store, asking your followers about their preference for dogs or cats has nothing to do with your business.
But guess what? That’s OK! In fact, it’s better than OK. It’s exactly what you want to do.
Your social media feed should not be full of self-promotional posts that scream “ME, ME, ME!!!”
Good social media content focuses on creating positive conversations and providing value to your audience.
Fun questions are a great way to create positive conversations and get more engagement on your posts.
Remember, engagement lets the algorithm know that your content is valuable and increases its visibility.
Once you’ve added questions to your content calendar, add 1- 2 positive quotes to share each week.
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Quotes to Share on Social Media in April
Quotes focused on Black Women’s history, pets, siblings, the earth, and spring are ideal for the month of April. For example:
- “The road to my heart is paved with paw prints.” – Unknown
- “Earth Day is a reminder that we all share responsibility for the well-being of our planet and its inhabitants.” – John Baldacci
- “Even if it makes others uncomfortable, I will love who I am.” – Janelle Monáe
Positive and uplifting quotes make great social media content because they help counteract all the toxicity on social media and generate lots of likes.
When designing your quote images, I recommend playing with different fonts. Big, bold fonts are easy to read, but scripted fonts are visually appealing and can catch people’s attention.
Test a variety of fonts and see which designs perform the best.
Once you’ve added quotes to your content calendar, fill the remaining days with educational, personal, or promotional posts.
Finalize Your April Content Calendar
Once you’ve added holidays, questions, and quotes to your content calendar, you’re ready to fill in the remaining days.
First, add one self-promotional post each week.
Remember, your content should focus on serving your audience, but that doesn’t mean you can’t ever promote your business.
The goal with social media is to grow your business, so make sure you’re promoting your products and services about once a week.
For 17 different ideas to promote your business on social media, read: 100 Ideas of What to Post on Social Media.
Use the ideas in that post to fill in the remaining days of your content calendar.
Download my free cheat sheet of 100 post ideas to speed up the process.
Once each day of your April content calendar is planned out, you’re ready to identify popular and trending hashtags to use in your posts.
Hashtags to Use on Social Media in April
Hashtags are a fantastic way to increase the visibility and reach of your social media posts.
You can use up to 30 hashtags in your Instagram posts, but research from Track Maven suggests that nine hashtags are the magic number for Instagram.
On Facebook and Twitter, I recommend you use 1 – 2 hashtags, and on LinkedIn, use 3 – 5 hashtags.
When compiling your list of hashtags for Instagram, be careful not to use only the most popular hashtags.
Hashtags with millions of posts are highly competitive, reducing the chance of your content getting seen.
To increase your exposure, I recommend including hashtags with a range of popularity in your posts.
Choose a few popular hashtags with millions of posts, a few hashtags with hundreds of thousands of posts, and a few less popular hashtags with thousands of posts.
To help you out, I’ve compiled a list of 20 of the best hashtags to use on Social Media in April:
For more hashtags, read my blog post: April Hashtags for Social Media – 175+ Hashtags for 2023.
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How to Create Content for Social Media
Now that you have your social media content planned out for April, you’ll need to set aside time each week to create your April content ideas.
Remember when I said to include an image or video in every post?
Research has shown that posts with an image get 2.3 times more engagement than posts without an image.
If you’re going to bother creating content, include an image.
A great tool to use is Canva.com. It’s a free online design tool that takes all the guesswork out of graphic design.
When creating content for social media, I recommend blocking off 2 – 3 hours each week.
You’ll use that time to plan out your posts for the week, design images or record videos, write captions, and research all the hashtags for each post.
Content Creation Hack for Social Media
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So, if you’re looking for some social media content ideas for April – or need help creating content for your social media accounts – we’ve got you covered.
From seasonal hashtags to engaging questions, we’ve got everything you need to keep your followers engaged and interacting with your content all month long while increasing your social media presence.
And don’t forget to try out the Social Media Content Club for effortless content creation.
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