Are you stuck on what to post on social media this May?
Well, you’ve come to the right place! We’ve got a variety of fun and interesting post ideas that will get your followers engaged and interacting with your content.
Our list of May social media post ideas will help you keep your accounts active and engaging all month long.
This May, show your followers some love and appreciation by sharing fun and interesting content on social media!
Whether it’s for Mother’s Day, Memorial Day, or just to celebrate graduation season, your followers will surely appreciate having something engaging to interact with.
We’ve got everything you need to keep you and your followers engaged and entertained.
Keep reading because you’ll discover what to post on social media during May.
Plus, I have a resource that will make your social media planning so effortless you’ll wonder how you survived without it.
This article includes affiliate links. If you purchase using one of the links included in this post, I may receive a small commission. I only recommend products that I have personally used and stand behind to help your business succeed.
Create Social Media Posts Ideas for May That Get Engagement
When creating your May social media calendar, it’s essential to create content that will serve your audience and generate engagement.
Engagement includes comments, likes, shares, and views of your content, and it’s the key to your success on your social media platforms of choice.
Engagement lets you know what type of content your audience likes, and it also tells the algorithm that your content is valuable and should be shown more often.
So how do you get more engagement on your May social media posts?
The short answer is…
- Share an image or video with every post
- Ask questions
- Use hashtags
- Share inspiring content
- Celebrate holidays
For a long answer with detailed examples and statistics, read my blog post: 5 Ways to Increase Social Media Engagement.
Now that you know five simple ways to get more engagement, let’s walk through the social media content ideas for May.
What to Post on Social Media in May
When planning out your content for the entire month, the first thing you want to do is open your favorite calendar tool and start building your content plan for the month.
You could use Google Calendar, Asana, Trello, or an old-school paper calendar and a pen.
Once your calendar is open, you want to identify holidays, local events, business milestones, and special promotions for the month and add them to the calendar.
Holidays to Celebrate on Social Media in May
May is full of holidays, which makes it a fantastic time to run a sale for your business.
Depending on the nature of your business and what fits your brand’s core values, you could run a sale in honor of Mother’s Day, Cinco de Mayo, May Day, Star Wars Day, Women’s Health Month, graduation season, or any of the fun holidays or observances throughout the month.
For example, if you own a pet store, you could help raise awareness on World Turtle Day, National Rescue Dog Day, and National Endangered Species Day.
If you own a book store, you could give away a free comic book with each purchase on Free Comic Book Day.
If you want to honor our unsung heroes, you can offer a 20% discount on Peace Officers Memorial Day, National Police Week, National Nurses Day, International Nurses Day, National Nurses Week and National Teacher Appreciation Day.
Restaurants could offer 10% off in celebration of National Wine Day, National Barbecue Day, National Orange Juice Day, National Hoagie Day, National Shrimp Day, World Baking Day, World Fair Trade Day, National Beverage Day, National Biscuit Day and International Hummus Day.
This is just the tip of the types of promotions you can run, so start brainstorming ideas and make sure you promote the heck out of them on social media!
When people think of May, they typically think of Mother’s Day, Memorial Day, Spring, graduation season, and the end of the school year. Those are fantastic social media holidays and occasions to celebrate, but there are many others you’ll want to celebrate as well.
Did you know that there are over 320 special holidays and observances in May?
Here are some of the more popular holidays and observances in May:
– May 4: Star Wars Day
– May 5: Cinco de Mayo
– May 8 – 12: Teach Appreciation Week
– May 13: World Cocktail Day
– May 14: Mother’s Day
– May 25: National Wine Day
– May 29: Memorial Day
– Women’s Health Month
– Mental Health Awareness Month
Inside the complete list of holidays, take a look at the daily observances and week-long or month-long holidays and find some fun ones that spark unique ideas.
For example, share a photo of you relaxing and enjoying a mimosa on National Mimosa Day, savoring a delicious slice of pie on National Apple Pie Day, your team taking a break and enjoying some pizza on National Pizza Party Day, you working out on National Fitness Day, or create a post honoring fallen soldiers on Memorial Day.
You could share a photo of you and your friends dressed up as characters on Star Wars Day, or you can post a video talking about the importance of self-care in honor of Mental Health Awareness Month.
To find fun days to celebrate on social media, use a resource like my Social Media Content Club, which provides a detailed list of more than 3,300 special days and observances throughout the year to help you plan out the special days you want to recognize during May.
Next, look at your May marketing ideas to see if you have any big promotions planned for the month. If you’re running a huge holiday sale, add it to your May content calendar ideas and plan out which days you want to promote it on your social media channels.
Once all of your special days and promotions are scheduled on your calendar, add 1 – 2 question posts each week throughout the month.
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Questions to Ask on Social Media in May
May is associated with Mother’s Day, Spring (in the northern hemisphere), women’s health, mental health, graduation, and Memorial Day.
Create social media posts asking questions based on those themes.
- Where are you going for summer vacation?
- What quality or trait did you get from Mom?
- What season do you like better, Spring or Fall?
Unless you’re a travel agent, asking your followers about their summer vacation plans has nothing to do with your business.
But guess what? That’s OK! In fact, it’s better than OK. It’s exactly what you want to do.
Your social media feed should not be full of self-promotional posts that scream “ME, ME, ME!!!”
Good social media content focuses on creating positive conversations and providing value to your audience.
Fun questions are a great way to create positive conversations and get more engagement on your posts.
Remember, engagement lets the algorithm know that your content is valuable and increases its visibility.
Once you’ve added questions to your content calendar, add 1- 2 positive quotes to share each week.
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Quotes to Share on Social Media in May
Quotes focused on mothers, mental health, spring, and new beginnings are ideal to share during the month of May. For example:
- “Spring is nature’s way of saying, ‘Let’s party!” -Robin Williams
- “A mother’s arms are more comforting than anyone else’s.” -Princess Diana
- “You only grow by coming to the end of something and by beginning something else.” -John Irvig
Positive and uplifting quotes make great social media content because they help counteract all the toxicity on social media and generate lots of likes.
When designing your quote images, I recommend playing with different fonts. Big, bold fonts are easy to read, but scripted fonts are visually appealing and can catch people’s attention.
Test a variety of fonts and see which designs perform the best.
Once you’ve added quotes to your content calendar, fill the remaining days with educational, personal, or promotional posts.
Finalize Your May Content Calendar
Once you’ve added holidays, questions, and quotes to your content calendar, you’re ready to fill in the remaining days.
First, add one self-promotional post each week.
Remember, your content should focus on serving your audience, but that doesn’t mean you can’t ever promote your business.
The goal with social media is to grow your business, so make sure you’re promoting your products and services about once a week.
For 17 different ideas to promote your business on social media, read: 100 Ideas of What to Post on Social Media.
Use the ideas in that post to fill in the remaining days of your content calendar.
Download my free cheat sheet of 100 post ideas to speed up the process.
Once each day of your May content calendar is planned out, you’re ready to identify popular and trending hashtags to use in your posts.
Hashtags to Use on Social Media in May
Hashtags are a fantastic way to increase the visibility and reach of your social media posts.
You can use up to 30 hashtags in your Instagram posts, but research from Track Maven suggests that nine hashtags are the magic number for Instagram.
On Facebook and Twitter, I recommend you use 1 – 2 hashtags, and on LinkedIn, use 3 – 5 hashtags.
When compiling your list of hashtags for Instagram, be careful not to use only the most popular hashtags.
Hashtags with millions of posts are highly competitive, reducing the chance of your content getting seen.
To increase your exposure, I recommend including hashtags with a range of popularity in your posts.
Choose a few popular hashtags with millions of posts, a few hashtags with hundreds of thousands of posts, and a few less popular hashtags with thousands of posts.
To help you out, I’ve compiled a list of 20 of the best hashtags to use on Social Media in May:
For more hashtags, read my blog post: May Hashtags for Social Media – 165+ Hashtags for 2023.
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How to Create Content for Social Media
Now that you have your social media content planned out for May, you’ll need to set aside time each week to create your May content ideas.
Remember when I said to include an image or video in every post?
Research has shown that posts with an image get 2.3 times more engagement than posts without an image.
If you’re going to bother creating content, include an image.
A great tool to use is Canva.com. It’s a free online design tool that takes all the guesswork out of graphic design.
When creating content for social media, I recommend blocking off 2 – 3 hours each week.
You’ll use that time to plan out your posts for the week, design images or record videos, write captions, and research all the hashtags for each post.
Content Creation Hack for Social Media
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Inside the Content Club, you’ll get access to daily copy-and-post content complete with an eye-catching image, text status, and 3 relevant and popular hashtags.
Stan joined the Content Club and said, “Our sales for our webstore have increased by over 50% since we began using this platform. It was the best decision we’ve made. This has been the only platform that exceeded our expectations.”
So, if you’re looking for some social media content ideas for May – or need help creating content for your social media accounts – we’ve got you covered.
From seasonal hashtags to engaging questions, we’ve got everything you need to keep your followers engaged and interacting with your content all month long while increasing your social media presence.
And don’t forget to try out the Social Media Content Club for effortless content creation.
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