National Bourbon Day is an annual celebration held on June 14th each year. It is an occasion to honor and appreciate the importance of bourbon whiskey – a beverage that has become one of America’s most beloved. Whether you’re a seasoned aficionado or new to exploring this famous drink, there is something for everyone on National Bourbon Day. So let’s raise a glass (neat or mixed) and toast to this iconic American spirit! Inside this article, you’ll learn more about bourbon, including how to celebrate, social media post ideas, hashtags for use on Twitter and Instagram, as well as various fun facts about this beloved beverage.

national bourbon day

When is National Bourbon Day?

National Bourbon Day is an annual celebration held on June 14th each year. It has become a popular event among business owners and marketers looking to capitalize on the rising popularity of bourbon whiskey. On National Bourbon Day, people from all over the world gather to enjoy a variety of bourbon-based drinks, snacks, and activities. Whether you’re a business owner or marketer, you can use National Bourbon Day as an opportunity to showcase your brand and create memorable experiences for your customers. From special promotions to themed events, there are plenty of ways to leverage this holiday to benefit your business. So, mark your calendars and get ready to celebrate National Bourbon Day on June 14th!

History of National Bourbon Day

In 1964, Lyndon B. Johnson signed an Act of Congress which officially declared bourbon whiskey as the “Official Spirit of America.” It’s unknown when National Bourbon Day was first celebrated, but it was created to recognize the spirit’s long history and unique production process. Since then, it has become a beloved annual tradition for whiskey enthusiasts around the world. In recent years, National Bourbon Day has grown to include an increasingly large number of events and activities. From special tastings and pairing dinners to themed parties and promotions, there are countless ways to celebrate the holiday.

But National Bourbon Day isn’t just about drinking whiskey – it’s also a celebration of the distinctive culture that surrounds the spirit. From its unique production process to its distinctive flavor profile, bourbon has always been more than just another type of alcohol. It’s a way of life, and National Bourbon Day is the perfect time to celebrate it.


How to Celebrate National Bourbon Day

Celebrating National Bourbon Day is easy! Whether you’re an individual looking to enjoy the holiday or a business owner or marketer looking to capitalize on its popularity, here are some great ideas for how to celebrate the holiday. First, here are some ideas for individuals to celebrate the holiday:

  • Host a virtual tasting party – invite friends and family from all over the world to join in on a virtual tasting event.
  • Attend a local whiskey festival – many cities will host special festivals for National Bourbon Day, featuring a variety of activities and promotions.
  • Participate in unique contests – search for special competitions where you can win prizes such as bourbon-related merchandise or free samples.
  • Create themed cocktails – use the holiday as an excuse to get creative with your cocktail recipes.
  • Give back – many charities and organizations offer special donations on National Bourbon Day that you can support.
  • Shop local – find small businesses in your area offering discounts or deals specifically for National Bourbon Day.
  • Store a bottle of bourbon – mark the holiday by purchasing a bottle of your favorite bourbon and storing it away to enjoy in the future.

Businesses can also take advantage of National Bourbon Day to promote their brand and create memorable experiences for their customers. Here are some great ideas for how businesses can celebrate:

  • Host a themed event – put on an in-person or virtual event with a special bourbon-themed focus, such as whiskey tastings or cocktail workshops.
  • Offer promotions – create special discounts and deals specifically for National Bourbon Day to draw in customers.
  • Participate in contests – join local or national contests related to whiskey to gain exposure for your brand.
  • Feature exclusive products – consider launching a limited edition product or feature a rare bottle of bourbon as part of a special promotion.
  • Give back – partner with local charities or organizations to create events and promotions that will benefit your community.
  • Create content – publish educational content about bourbon, such as blog posts or videos, to inform customers and drive engagement.
  • Collaborate with other businesses – team up with other companies to create unique and memorable experiences for customers.

No matter what industry you’re in, National Bourbon Day provides a great opportunity to promote your brand and create memorable experiences for your customers. There are countless ways to celebrate the holiday, whether it’s through special promotions or unique partnerships. So get creative and join in on the fun!

Social Media Post Ideas for National Bourbon Day

Social media is the perfect platform for businesses to promote their brand and celebrate National Bourbon Day. From giveaways to promotions, there are endless possibilities for creating content that will engage your followers. Here are some social media post ideas that you can use on National Bourbon Day:

  • Share a recipe – publish a special cocktail recipe featuring your favorite bourbon brand and encourage followers to try it out.
  • Highlight promotions – showcase any special deals or discounts you’re offering for the holiday.
  • Share a custom graphic – create a unique graphic that celebrates National Bourbon Day and feature it on your social channels.
  • Partner with other businesses – promote your collaboration with another business and share what customers can expect from the partnership.
  • Share educational content – post interesting facts about bourbon, such as its history or production methods.
  • Post special contests – launch a competition related to your product or brand and offer prizes for the winners.
  • Share customer stories – feature users enjoying your products and highlight any positive feedback they’ve shared about it.
  • Showcase unique products – feature limited edition or rare bottles of bourbon, along with tasting notes and recommendations.

No matter what kind of content you’re creating, make sure that it reflects the spirit of National Bourbon Day and encourages engagement with your followers. With these post ideas, you’ll be able to create content that will make an impact on National Bourbon Day.

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Hashtags to Use During National Bourbon Day

Hashtags are an effective way for businesses to reach a wider audience and engage with their followers on social media. Here are some great hashtags to use when celebrating National Bourbon Day:

  • #NationalBourbonDay
  • #WhiskeyLover
  • #BourbonLover
  • #BourbonLife
  • #BourbonWhiskey
  • #WhiskyLife

Using hashtags on social media is a great way to get more exposure for your content. When you include relevant hashtags in your posts, it helps people who are interested in the topic find your content more easily. This can lead to more views, likes, and follows for your account, as well as an increase in engagement with your content. Additionally, using popular hashtags can help you reach a larger audience and increase the visibility of your posts. So don’t forget to add hashtags to your posts when celebrating National Bourbon Day!

For the complete list of holidays to celebrate on social media in June, visit

Other Holidays Related to National Bourbon Day

National Bourbon Day is a great time to celebrate the unique flavor and history of this classic American spirit. But it’s not the only holiday related to bourbon. Here are some other holidays that whiskey lovers can enjoy throughout the year:

World Whiskey Day is celebrated annually on March 27th and recognizes the popularity of whiskey around the world. This holiday was created to honor the craftsmanship that goes into producing this spirit, as well as its rich heritage.

International Irish Whiskey Day is celebrated on March 3rd every year and honors the unique flavor and heritage of Irish whiskey. On this day, people from all over the globe come together to enjoy a dram or two and raise a glass in celebration.

National Scotch Day is celebrated on July 27th each year and celebrates the distinct flavor and history of this classic spirit. This holiday gives whiskey lovers an opportunity to learn more about scotch, its production methods, and its many different varieties.

These are just a few of the many holidays related to bourbon and whiskey that you can enjoy throughout the year. So make sure to mark your calendar for these special days, and share your favorite bourbon moments with friends and family!

For more holidays, download our free calendar with over 1,000 fun and unique holidays to celebrate this year. Head to to grab your free copy!

Future Dates for National Bourbon Day

2023June 14Wednesday
2024June 14Friday
2025June 14Saturday
2026June 14Sunday
2027June 14Monday
2028June 14Wednesday
2029June 14Thursday

Bourbon Cocktail Recipes

Whether you’re an experienced mixologist or just looking to add a little bit of sophistication to your evening, these bourbon-based cocktails are sure to delight. So grab your glasses and get shaking!

Classic Mint Julep


  • 2 ounces bourbon
  • 1/2 ounce simple syrup
  • 8-10 fresh mint leaves


In a rocks glass, muddle the mint leaves with the simple syrup. Add the bourbon and stir. Fill to the top with crushed ice and garnish with a sprig of mint.

Bourbon Sour


  • 2 ounces bourbon
  • 1 ounce fresh lemon juice
  • 3/4 ounce simple syrup


Combine all ingredients in a shaker with ice and shake vigorously for 10 seconds. Strain into an old-fashioned glass over a large ice cube and garnish with orange peel or maraschino cherry.



  • 2 ounces bourbon
  • 1 ounce sweet vermouth
  • 2 dashes of Angostura bitters

Instructions: Combine ingredients in a shaker filled with ice and stir for 30 seconds. Strain into a chilled Martini glass or coupette and garnish with a cherry or an orange twist.

Bourbon Old Fashioned


  • 2 ounces bourbon
  • 1/4 ounce simple syrup
  • 2 dashes Angostura bitters

Instructions: Combine all ingredients in an old-fashioned glass filled with ice. Stir until well-chilled and garnish with a maraschino cherry or orange peel.

Bourbon Smash


  • 2 ounces bourbon
  • 3/4 ounce fresh lemon juice
  • 1/2 ounce simple syrup
  • 4-5 fresh mint leaves

Instructions: In a shaker, muddle the mint leaves with the simple syrup. Add the bourbon and lemon juice and shake vigorously for 10 seconds. Strain over crushed ice in an old-fashioned glass and top with a sprig of mint.

These five bourbon recipes are perfect for celebrating National Bourbon Day with friends and family. Whether you prefer a classic Mint Julep or a unique Bourbon Smash, each of these drinks is sure to be a hit. So grab your favorite bottle of Kentucky’s finest spirit and get crafting!

What is Unique About Bourbon?

Bourbon is a type of whiskey that has been distilled in the United States since the 18th century. It is made from at least 51% corn and aged in new, charred oak barrels for two years or more. Bourbon’s flavor profile, varying from sweet to spicy depending on its aging process, features notes of caramel, vanilla, cinnamon, and nutmeg. Bourbon’s unique characteristics are what make it so popular – its smooth taste combined with an unmistakable smokiness makes it perfect for sipping neat or as part of a classic cocktail.

Bourbon has been popular since before prohibition laws were enacted, but these laws had an effect on the production process by requiring that all bourbons contain at least 51% Indian corn – this became known as the “minimum mash bill” ingredient requirement for producing bourbon. The unique properties of each type of grain used helps contribute towards distinct taste profiles found within different brands of bourbon today. Limestone spring water plays a key role during production – providing minerals needed to convert starches into fermentable sugars while also removing impurities from grains like iron and other metals that could cause off-flavors when aging in barrels over time.

Interesting Facts About Bourbon

Bourbon, an iconic spirit of the United States and recognized by federal law as a distinctively American product, has been around since the late 1700s. It’s also considered America’s native spirit and is even recognized by federal law as a distinctive product of the United States.

Before Prohibition, any type of grain could be used to make bourbon. However, after Prohibition ended in 1933, new regulations were introduced requiring at least 51% corn with malted barley and rye or wheat added for flavor. These restrictions still apply today and help give Kentucky-brewed bourbons their distinctive flavor profile.

The unique combination of grains used to produce bourbon are combined with charred oak barrels during aging, which adds layers of complexity to its final taste profile. The limestone-infused spring water native to Kentucky has a significant impact on the flavor of some of the most coveted bourbons, imparting its mineral content which yields a more subdued aftertaste compared to whiskies and scotch from other regions.

Limestone spring water not only affects how smooth each sip can be but it also contributes significantly towards achieving consistent results when crafting different batches over time. This natural resource found within Kentucky has helped make this state known as “the Bourbon Capital” with 95% of all world supply coming from here alone. Every year there is a national celebration called “Kentucky Bourbon Festival” where people come together from all over the country and beyond to celebrate America’s favorite distilled spirit – bourbon.

Visiting Kentucky’s Bourbon Trail

Exploring Kentucky’s Bourbon Trail is a must for any fan of this renowned spirit. The trail features 37 distilleries, historic hotels, and bourbon-themed restaurants that attracted over 1.3 million visitors in 2023 alone. Let’s take a look at some of the highlights from some of the most popular stops on the trail.

For the bourbon connoisseur, a visit to Woodford Reserve Distillery in Versailles, KY, is an absolute must; one of Kentucky’s oldest and smallest distilleries renowned for its award-winning whiskey crafted with charred oak barrels that impart its unique flavor. Crafting award-winning Woodford Reserve whiskey using charred oak barrels to give it its distinctive flavor, tourists can also visit nearby Castle & Key, which was once home to Old Taylor Distillery before prohibition laws put an end to it in 1972; now reopened as a modern distillery concocting unique whiskeys with distinct flavors from traditional recipes and local ingredients such as limestone spring water used during the production process.

For those planning their Bourbon Trail journey, there are numerous resources available online, such as VisitBourbonCountry and TravelKY. These sites provide information on attractions like Maker’s Mark Distillery or Heaven Hill Distilleries, which have been crafting some of America’s finest bourbons since the enactment of federal law in 1935 that mandated minimum mash ingredients for producing bourbon – leading to the emergence of brands like Evan Williams or Jim Beam.



Small business owners can seize National Bourbon Day as an ideal time to express gratitude for their patrons and boost their enterprises. With the right promotional ideas, recipes, merchandise, and virtual events tailored around National Bourbon Day, you can create content that resonates with your audience while celebrating this special day. So why not take advantage of it? Get creative and have fun on National Bourbon Day. Celebrate this special day with us, and don’t forget to download our free holiday calendar for more fun and unique holidays to celebrate this year!

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