In this post, I want to answer a question that comes up a lot: is Pinterest right for my business? I’m also sharing 14 niches that are perfect for Pinterest and I’ve created a swipe file of 70 Pinterest accounts with a great strategy you need to copy.
Before we get started, I want to welcome you to the first post in the 5-part #PinterestBootCamp series! In this series, you will learn how to turn Pinterest into a traffic generating machine for your blog.Learn how to turn Pinterest into a traffic generating machine for your blog! #PinterestBootCampClick To Tweet
Throughout the series, you will learn:
- Part 1: Why Pinterest is ideal for bloggers and side hustlers (addressed in this post)
- Part 2: How to set your account up for success
- Part 3: How to optimize your profile
- Part 4: How to build a strong foundation
- Part 5: How to create images that convert
First, is Pinterest right for you? If you’re a blogger or a side hustler the answer is, YES! In fact, Pinterest is the ideal social media platform for bloggers and side hustlers.
As a side hustler, time is limited and moments of complete overwhelm are frequent. On top of that, you’re competing for traffic against business owners who don’t have a 9 to 5 job, and the playing field doesn’t always feel level.
The good news is, Pinterest allows you to drive tons of traffic with minimal effort. Even better, the content you Pin on Pinterest lives on forever! Your efforts continue to multiply over time. Pinterest levels the playing field.
Pinterest is my secret weapon, my workhorse. I spend 30 – 60 minutes a week on Pinterest and it consistently drives tons of engaged traffic to my website.
If you’ve tried Pinterest before and it hasn’t worked, I urge you to give it another shot and implement the step-by-step strategies I’m sharing in this 5-part series. Or maybe you’ve never tried Pinterest because you didn’t think your blog topic fit the platform.
Don’t think that because your blog isn’t about food or fitness that you can’t kill it on Pinterest. Who would have thought that marketing content would succeed on Pinterest? Definitely not the big dogs. None of the mainstream SEO, marketing, or business blogs is on Pinterest. Yet hundreds of marketing and business bloggers credit Pinterest as their number one traffic source.
In my experience, virtually any kind of blog can succeed on Pinterest. It’s never an issue with the niche, but an issue with the strategy. (#PinterestBootCamp)Any blog can succeed on Pinterest. It’s not a niche issue, but a strategy issue. #PinterestBootCampClick To Tweet
To prove it, here are 14 niches that perform extraordinarily well on Pinterest. More than likely, your blog content, product, or service falls within one of these 14 niche categories.
- Personal Finance / Debt
- Health and Wellness
- Home Decor / Remodeling
- Business / Marketing
- Weddings / Special events
- Gardening / Landscaping
Still skeptical or unsure how your business can leverage Pinterest?
I’ve created a swipe file of 70 Pinterest accounts (5 accounts for each of the 14 niche categories) that are performing very well and have built a strong foundation. You can download the swipe file from my Freebies Library by submitting your name and email below.
Download the swipe file and study the accounts in your niche to learn what a solid foundation looks like.
- What does their profile photo look like?
- What keywords are they using in their name and description?
- Do they have a call-to-action in their description?
- Who are they following?
- Who’s following them?
- What board topics have they created?
- What group boards have they joined?
Then I want you to apply what you learn from these accounts and make improvements to your own Pinterest profile. Don’t worry, you don’t have to do this all alone. Throughout this series, I will show you how to build a solid foundation, optimize your account, and brand your business!
Please don’t miss out on a goldmine of traffic because you’re skeptical or just plain confused about Pinterest. I’m here to walk you through it.
To get started, complete the action items below and then read the next post in the series: 4 Mistakes You’re Making on Pinterest: How to Avoid Them and Set Your Account up for Success.
I’m a woman of action, so each post in this 5-part series will list specific action items you need to complete before the next post in the series.
- Follow me on Pinterest >>>Angie Gensler<<<
- Download the swipe file and identify 1 – 3 niches that relate to your business
- Study the Pinterest accounts in your niche and ask the questions listed above
- Join my Facebook group and reach out to other bloggers for advice or feedback on your niche and your Pinterest account
It’s time to get to work! You can do this. Leave a comment below and let me know if you have any questions or you’re unsure if your blog topic can work on Pinterest.
If you share your progress on social media, use the #PinterestBootCamp hashtag and tag me (@angiegensler) so I can follow along and cheer you on!
Keep reading >> Check out the next post in this series: 4 Mistakes You’re Making on Pinterest: How to Avoid Them and Set Your Account up for Success.