Are you looking for ideas on what to post on social media this February?
Well, you’ve come to the right place! We’ve got a variety of fun and interesting post ideas that will get your followers engaged and interacting with your content.
Our list of February social media post ideas will help you keep your accounts active and engaging all month long. We’ve got everything you need to keep you and your followers engaged and entertained.
February is a time for love, celebrating Black history, and winter. What better way to enjoy the month than by sharing some fun and interesting content with your followers on social media?
Keep reading because you’ll discover what to post on social media during February.
Plus, I have a resource that will make your social media strategy so effortless you’ll wonder how you survived without it.
This post contains affiliate links. If you make a purchase using one of these links, I may receive a small commission. Please know that I only recommend products I have used and that I sincerely think will help your business.
Create Social Media Posts Ideas for February That Get Engagement
When creating your February social media calendar, it’s essential to create content that will serve your audience and generate engagement.
Engagement includes comments, likes, shares, and views of your content, and it’s the key to your success on your social media platforms of choice.
Engagement lets you know what type of content your audience likes, and it also tells the algorithm that your content is valuable and should be shown more often.
So how do you get more engagement on February social media ideas?
The short answer is…
- Share an image or video with every post
- Ask questions
- Use hashtags
- Share inspiring content
- Celebrate holidays
For a long answer with detailed examples and statistics, read my blog post: 5 Ways to Increase Social Media Engagement.
Now that you know five simple ways to get more engagement, let’s walk through the social media content ideas for February.
What to Post on Social Media in February
When planning out your content for the entire month, the first thing you want to do is open your favorite calendar tool and start building your content plan for the month.
You could use Google Calendar, Asana, Trello, or an old-school paper calendar and a pen.
Once your calendar is open, you want to identify holidays, local events, business milestones, and special promotions for the month and add them to the calendar.
Holidays to Celebrate on Social Media in February
February is full of holidays, which makes it a fantastic time to run a sale for your business.
Depending on the nature of your business and what fits your brand’s core values, you could run a sale in honor of Valentine’s Day, Presidents Day, Black History Month, winter, or any of the fun holidays or observances throughout the month.
For example, if you’re a florist, offer a 20% off sale throughout the entire month of February in honor of Valentine’s Day.
Or, if you’re a nutritionist, offer a free dietary assessment or give away a 3-day heart-healthy meal plan in honor of American Heart Month.
If you’re a therapist, you could offer a free couples session to your existing clients if they book a session during National Marriage Week.
Restaurants could offer 10% off in celebration of National Pizza Day, Crepe Day, National Carrot Cake Day, Stuffed Mushroom Day, National Fettucine Alfredo Day, National Cherry Pie Day, National Chocolate Mint Day, Eat Ice Cream for Breakfast Day, World Nutella Day, National Frozen Yoghurt Day, National Almond Day or National Clam Chowder Day.
This is just the tip of the types of promotions you can run, so get creative and make sure you promote the heck out of your discounts and special offers on social media!
When people think of February, they typically think of Valentine’s Day, Presidents Day, Black History Month, and winter. Those are fantastic social media holidays and occasions to celebrate, but there are many others you’ll want to celebrate as well.
Did you know that there are over 195 special holidays and observances in February?
Here are some of the more popular holidays and observances in February:
American Heart Month
Black History Month
Groundhog Day: February 2
National Wear Red Day: February 2
World Cancer Day: February 4
National Pizza Day: February 9
Super Bowl: February 11
Fat Tuesday: February 13
Valentine’s Day: February 14
Random Acts of Kindness Day: February 17
National Drink Wine Day: February 18
President’s Day: February 19
Love Your Pet Day: February 20
For the complete list of February holidays, visit February Holidays to Celebrate on Social Media.
Inside the complete list of holidays, take a look at the daily observances and week-long or month-long holidays and find some fun ones that spark unique ideas.
For example, share a photo of you walking your dog on National Walking the Dog Day, enjoying a glass of wine on National Drink Wine Day, working at your local library on Library Lovers Day, or enjoying a delicious slice of pizza on National Pizza Day.
You could share a photo of you and your family at a Super Bowl party, or you can post a video talking about one of your favorite black-owned businesses in honor of Black History Month.
To find fun days to celebrate on social media, use a resource like my Social Media Content Club, which provides a detailed list of more than 3,300 special days and observances to help you plan out the special days you want to recognize during February.
Next, look at your marketing plan to see if you have any big promotions planned for the month. If you’re running a huge holiday sale, add it to your February content calendar ideas and plan out which days you want to promote it on your social media channels.
Once all of your special days and promotions are scheduled on your calendar, add 1 – 2 question posts each week throughout the month.
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Questions to Ask on Social Media in February
February is associated with love, heart health, black history, and the Northern Hemisphere, winter.
Create social media posts asking questions based on those themes.
For example, “What’s your favorite romantic movie?” or “During Winter, would you rather it snows every day or not at all?”
Unless you’re a meteorologist, asking your followers about their snow preference has nothing to do with your business.
But guess what? That’s OK! In fact, it’s better than OK. It’s exactly what you want to do.
Your social media feed should not be full of self-promotional posts that scream “ME, ME, ME!!!”
Good social media content focuses on creating positive conversations and providing value to your audience.
Fun questions are a great way to create positive conversations and get more engagement in your posts.
Remember, engagement lets the algorithm know that your content is valuable and increases its visibility.
Once you’ve added questions to your content calendar, add 1- 2 positive quotes to share each week.
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Quotes to Share on Social Media in February
Quotes focused on love, Black History, and winter are ideal to share during the month of February.
- “There is only one happiness in this life, to love and be loved” -George Sand
- “You must never be fearful about what you are doing when it is right.” -Rosa Parks
- “You may not control all the events that happen to you. But you can decide not to be reduced by them.” -Maya Angelou
Positive and uplifting quotes make great social media content because they help counteract all the toxicity on social media and generate lots of likes.
When designing your quote images, I recommend playing with different fonts. Big, bold fonts are easy to read, but scripted fonts are visually appealing and can catch people’s attention.
Test a variety of fonts and see which designs perform the best.
Once you’ve added quotes to your content calendar, fill the remaining days with educational, personal, or promotional posts.
Finalize Your February Content Calendar
Once you’ve added holidays, questions, and quotes to your content calendar, you’re ready to fill in the remaining days.
First, add one self-promotional post each week.
Remember, your content should focus on serving your audience, but that doesn’t mean you can’t ever promote your business.
The goal with social media is to grow your business, so make sure you’re promoting your products and services about once a week.
For 17 different ideas to promote your business on social media, read 100 Ideas of What to Post on Social Media.
Use the ideas in that post to fill in the remaining days of your content calendar.
Download my free cheat sheet of 100 post ideas to speed up the process.
Once each day of your February content calendar is planned out, you’re ready to identify popular and trending hashtags to use in your posts.
Hashtags to Use on Social Media in February
Hashtags are a fantastic way to increase the visibility and reach of your social media posts.
You can use up to 30 hashtags in your Instagram posts, but research from Track Maven suggests that nine hashtags are the magic number for Instagram.
On Facebook and Twitter, I recommend you use 1 – 2 hashtags, and on LinkedIn, use 3 – 5 hashtags.
When compiling your list of hashtags for Instagram, be careful not to use only the most popular hashtags.
Hashtags with millions of posts are highly competitive, reducing the chance of your content getting seen.
To increase your exposure, I recommend including hashtags with a range of popularity in your posts.
Choose a few popular hashtags with millions of posts, a few hashtags with hundreds of thousands of posts, and a few less popular hashtags with thousands of posts.
To help you out, I’ve compiled a list of 20 of the best hashtags to use on Social Media in February:
For more hashtags, read my blog post: February Hashtags for Social Media – 160+ Hashtags for 2024.
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How to Create Content for Social Media
Now that you have your social media content planned out for February, you’ll need to set aside time each week to create your February content ideas.
Remember when I said to include an image or video in every post?
Research has shown that posts with an image get 2.3 times more engagement than posts without an image.
If you’re going to bother creating content, include an image.
A great tool to use is Canva.com. It’s a free online design tool that takes all the guesswork out of graphic design.
When creating content for social media, I recommend blocking off 2 – 3 hours each week.
You’ll use that time to plan out your posts for the week, design images or record videos, write captions, and research all the hashtags for each post.
Content Creation Hack for Social Media
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Inside the Content Club, you’ll get access to daily copy-and-post content complete with an eye-catching image, text status, and 3 relevant and popular hashtags.
Stan joined the Content Club and said, “Our sales for our webstore have increased by over 50% since we began using this platform. It was the best decision we’ve made. This has been the only platform that exceeded our expectations.”
So, if you’re looking for some social media content ideas for February – or need help creating content for your social media accounts – we’ve got you covered.
From seasonal hashtags to engaging questions, we’ve got everything you need to keep your followers engaged and interacting with your content all month long while increasing your social media presence.
And don’t forget to try out the Social Media Content Club for effortless content creation.
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