Are you stuck on what to post on social media this August?
Well, you’ve come to the right place! We’ve got a variety of fun and interesting post ideas for small business owners that will engage your followers and get them interacting with your content.
Our list of August social media post ideas will help you keep your accounts active and engaging throughout the month.
This August, show your followers some love and appreciation by sharing fun and interesting content on social media!
Whether it’s for Friendship Day, National Dog Day, or just to celebrate summer, your followers will surely appreciate having something engaging to interact with.
We’ve got everything you need to keep you and your followers engaged and entertained.
Keep reading because you’ll discover what to post on social media during the month of August.
Plus, I have a resource that will make your social media planning so effortless you’ll wonder how you survived without it.
This article includes affiliate links. If you purchase using one of the links included in this post, I may receive a small commission. I only recommend products that I have personally used and stand behind to help your business succeed.
Create Social Media Posts Ideas for August That Get Engagement
When creating your August social media content calendar, it’s essential to create content that will serve your audience and generate engagement.
Engagement includes comments, likes, shares, and views of your content, and it’s the key to your success on your social media platforms of choice.
Engagement lets you know what type of content your audience likes, and it also tells the algorithm that your content is valuable and should be shown more often.
So, how do you get more engagement on your August social media posts?
The short answer is…
- Share an image or video with every post
- Ask questions
- Use hashtags
- Share inspiring content
- Celebrate holidays
For a long answer with detailed examples and statistics, read my blog post: 5 Ways to Increase Social Media Engagement.
Now that you know five simple ways to get more engagement, let’s walk through the social media ideas for August.
What to Post on Social Media in August
When planning out your content for the entire month, the first thing you want to do is open your favorite calendar tool and start building your content plan for the month.
You could use Google Calendar, Asana, Trello, or an old-school paper calendar and a pen.
Once your calendar is open, you want to identify holidays, local events, business milestones, and special promotions for the month and add them to the calendar.
Holidays to Celebrate on Social Media in August
August is full of holidays, which makes it a great time to run a sale for your business.
Plus, social media holiday posts always get great engagement!
Depending on the nature of your business and what fits your brand’s core values, you could run a sale in honor of summer, International Youth Day, National Women’s Equality Day, or Sister’s Day.
For example, if you’re a fitness trainer, you could provide fitness classes for 20% off when the kids go back to school.
If you have a pet supply business, you could offer free treats on Black Cat Appreciation Day, National Dog Day, or National Dog Month.
Restaurants could offer 10% off in celebration of National Eat Outside, National Sandwich Month, National Fajita Day, National Waffle Day, National Red Wine Day, National Watermelon Day, National Creamsicle Day, National Potato Day, National S’mores Day, National Oyster Day, World Honey Bee Day, National Toasted Marshmallow Day, National Lemon Juice Day, or National Lemonade Day.
This is just the tip of the iceberg of promotions you can run, so start brainstorming ideas and make sure you promote them on social media!
When people think of August, they typically think of family vacations, summer, and back-to-school season. While there are no major holidays in August, there are plenty of fun observances to celebrate on social media.
Did you know that there are over 255 special holidays and observances in August?
Here are some of the more popular holidays and observances in August :
– August 1: National Girlfriends Day
– August 2: International Beer Day
– August 4: Friendship Day
– August 8: International Cat Day
– August 15: National Relaxation Day
– August 25: National Kiss and Make Up Day
– August 26: National Dog Day
– August 28: National Red Wine Day
For the complete list of August holidays, visit: August Holidays to Celebrate on Social Media.
Inside the complete list of holidays, take a look at the daily observances and week-long or month-long holidays and find some fun ones that spark unique ideas.
For example, share a photo of you engaging in a wellness-promoting activity in honor of National Wellness Month. Share how that activity helps you stay energized and healthy. On the flip side, you can promote National Lazy Day and the importance of rest days.
Or, you could share a photo of your favorite book on National Book Lovers Day and share what you love about it.
On Presidential Joke Day, if you want to get creative, you could come up with a list of jokes about all the U.S. presidents or presidential candidates.
On National Lemonade Day, post a photo of yourself enjoying a refreshing glass of lemonade or share your favorite homemade lemonade recipe.
If you’re feeling really ambitious, you could even write a blog post about one of the holidays and share it on social media.
To find fun days to celebrate on social media, use a resource like my Social Media Content Club, which provides a detailed list of more than 3,300 special days and observances throughout the year to help you plan out the special days you want to recognize during August.
Next, look at your August marketing ideas to see if you have any big promotions planned for the month. If you’re running a huge holiday sale, add it to your August content calendar ideas and plan out which days you want to promote it on your social media channels.
Once you have scheduled all of your special days and promotions on your calendar, add 1 – 2 question posts each week throughout the month.
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Questions to Ask on Social Media in August
August is associated with summer, back-to-school season, and the start of NFL football in the United States. It’s also National Wellness Month and contains National Friendship Day and World Lion Day.
Create social media posts asking questions based on those themes.
For example:
- What was the best part of summer when you were a kid?
- Who was your childhood best friend?
- Amusement park or day at the beach?
Unless you’re a therapist, asking about childhood memories has nothing to do with your business.
But guess what? That’s OK! In fact, it’s better than OK. It’s exactly what you want to do.
Your social media feed should not be full of self-promotional posts that scream “ME, ME, ME!!!”
Good social media content focuses on creating positive conversations and providing value to your audience.
Fun questions are a great way to create positive conversations and get more engagement on your posts.
Remember, engagement lets the algorithm know that your content is valuable and increases its visibility.
Once you’ve added questions to your content calendar, add 1- 2 positive quotes to share each week.
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Quotes to Share on Social Media in August
Quotes focused on summer, friendship, travel, dogs, and starting school are ideal for August.
For example:
- “We travel not to escape life, but for life not to escape us.”
- “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.” – Dr. Seuss
- “A dog is the only thing on earth that loves you more than he loves himself.” – Josh Billings
Positive and uplifting quotes make great social media content because they help counteract all the toxicity on social media and generate lots of likes.
When designing your quote images, I recommend playing with different fonts. Big, bold fonts are easy to read, but scripted fonts are visually appealing and can catch people’s attention.
Test a variety of fonts and see which designs perform the best.
Once you’ve added quotes to your content calendar, fill the remaining days with educational, personal, or promotional posts.
Finalize Your August Content Calendar
Once you’ve added holidays, questions, and quotes to your content calendar, you’re ready to fill in the remaining days.
First, add one self-promotional post each week.
Remember, your content should focus on serving your audience, but that doesn’t mean you can’t ever promote your business.
The goal of social media is to grow your business, so make sure you promote your products and services at least once a week.
For 17 different ideas to promote your business on social media, read: 100 Ideas of What to Post on Social Media.
Use the ideas in that post to fill in the remaining days of your content calendar.
Download my free cheat sheet of 100 post ideas to speed up the process.
Once each day of your August content calendar is planned out, you’re ready to identify popular and trending hashtags to use in your posts.
Hashtags to Use on Social Media in August
Hashtags are a fantastic way to increase the visibility and reach of your social media posts.
You can use up to 30 hashtags in your Instagram posts, but research from Track Maven suggests that nine hashtags are the magic number for Instagram.
I recommend using 1 – 2 hashtags on Facebook and Twitter and 3 – 5 hashtags on LinkedIn.
When compiling your list of hashtags for Instagram, be careful not to use only the most popular hashtags.
Hashtags with millions of posts are highly competitive, reducing the chance of your content getting seen.
To increase your exposure, I recommend including relevant hashtags with a range of popularity in your posts.
Choose a few popular hashtags with millions of posts, a few hashtags with hundreds of thousands of posts, and a few less popular hashtags with thousands of posts.
To help you out, I’ve compiled a list of 20 of the best hashtags to use on Social Media in August:
- #august
- #august2024
- #backtoschool
- #backtoschool2024
- #bestfriends
- #campingseason
- #campingtime
- #dogsarefamily
- #friendship
- #ilovemydog
- #nflfootball
- #olympics2024
- #summerolympics
- #summertimefun
- #summertravel
- #summervibes
- #vacation2024
- #vacationmode
- #vacationvibes
- #weddingcelebrations
For more suggested hashtags, read my blog post: August Hashtags for Social Media – 200+ Hashtags for 2024.
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How to Create Content for Social Media
Now that you have your social media content planned out for August, you’ll need to set aside time each week to create your August content ideas.
Remember when I said to include an image or video in every post?
Research has shown that posts with an image get 2.3 times more engagement than posts without an image.
If you’re going to bother creating content, include an image.
A great tool to use is Canva.com. It’s a free online design tool that takes all the guesswork out of graphic design.
When creating content for social media, I recommend blocking off 2 – 3 hours each week.
You’ll use that time to plan out your posts for the week, design images or record videos, write the captions, and research all the hashtags for each post.
Content Creation Hack for Social Media
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Conclusion
As we wrap up, remember that August is brimming with vibrant social media holidays, offering the perfect time to engage your target audience and attract potential customers.
From promoting family fun during Family Fun Month to highlighting mental health awareness during World Breastfeeding Week, there’s no shortage of high-quality content ideas.
By maintaining a well-structured social media calendar filled with new content ideas, inspirational quotes, and engaging questions, you can create a powerful social media strategy.
And don’t forget to try out the Social Media Content Club for effortless content creation.
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